The two week spell of horror sequels topping the box office charts should be broken this weekend with the release of the musical adaptation for In the Heights and kiddie follow-up Peter Rabbit 2: The Runaway. You can peruse my detailed prediction posts on them here:
https://toddmthatcher.com/2021/06/02/in-the-heights-box-office-prediction/
https://toddmthatcher.com/2021/06/05/peter-rabbit-2-the-runaway-box-office-prediction/
I look for multiplexes playing Heights to not be a quiet place and I’m projecting a mid 20s rollout for what should be a #1 opening. This is despite Lin-Manuel Miranda’s co-creation also playing on HBO Max as the pic is the first real Oscar buzz contender of 2021. I anticipate a healthy female and Latino turnout.
The Rabbit sequel may not match the $25 million achieved by its 2018 predecessor, but I do think it’ll conjure up a mid to high teens posting for what should easily be a second place debut.
As for those horror sequels, The Conjuring: The Devil Made Me Do It premiered on the higher end of expectations (more on that below). The previous direct predecessor, 2016’s The Conjuring 2, fell a precipitous 63% in its sophomore outing. Devil will probably suffer a similar decline and that could put it in a third place showdown with the third frame of A Quiet Place Part II. I actually believe Place could edge out Devil for that slot, but it should be awfully close. Disney’s Cruella will round out the top five.
And with that, my take on the weekend ahead:
1. In the Heights
Predicted Gross: $26.8 million
2. Peter Rabbit 2: The Runaway
Predicted Gross: $15.9 million
3. A Quiet Place Part II
Predicted Gross: $9.4 million
4. The Conjuring: The Devil Made Me Do It
Predicted Gross: $8.7 million
5. Cruella
Predicted Gross: $6.3 million
Box Office Results (June 11-13)
I was too generous to the holdovers and too miserly with the newcomers this past weekend as The Conjuring: The Devil Made Me Do It opened at #1 with $24 million. My prediction of $19.8 million was off the mark and I had it placing second to A Quiet Place Part II. Oops. The return of the Warrens and their supernatural investigations premiered on the higher end of expectations, but well below the $40 million plus starts of its two predecessors. That said, considering it’s also on HBO Max, it’s a solid haul.
A Quiet Place Part II slipped to second with a 59% decline and $19.2 million. I was far more optimistic at $28.4 million. While I was off, Paramount has to be pleased. The sequel has generated $88 million in ten days.
Cruella was third in its sophomore outing at $11 million (I projected more with $13 million). The Disney live-action remake stands at $43 million.
DreamWorks Animation’s Spirit Untamed was fourth with $6.1 million, galloping past my $4.4 million forecast. While I was more skeptical, this is about where it was anticipated to land.
Raya and the Last Dragon was fifth with $1.2 million (I said $1.6 million) and it’s up to $53 million.
And that does it for now, folks! Until next time…
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