With a rousing 99% score on Rotten Tomatoes, the musical In the Heights reaches theaters and HBO Max on June 11 and expectations have risen. After being pushed back nearly a full year due to the COVID-19 pandemic, Jon M. Chu directs a large cast including Anthony Ramos, Corey Hawkins, Leslie Grace, Melissa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV, and Jimmy Smith. It is based on the stage production created by Quiara Alegria Hudes and Lin-Manuel Miranda (who also appears).
Critics have taken to the adaptation with many claiming it is the feel good picture of the season. Miranda’s name associated with anything is a bonus. A female and Latino audience could turn out in large numbers. Heights is also 2021’s first release that could be a major Oscar contender in multiple categories, including Best Picture. The fact that HBO Max subscribers may opt for home viewing is always a factor, but the streaming arrangement with Warner Bros has already produced satisfying theatrical starts for other titles.
Three years ago, Chu had an unexpected summer smash with Crazy Rich Asians. It opened to $26.5 million and legged out tremendously to a $174 million domestic haul. I could easily see his follow-up earning about the same for its premiere weekend, but I’ll put it just a tad under.
In the Heights opening weekend prediction: $26.8 million
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