May 17-19 Box Office Predictions

John Krasinski’s fantastical family flick IF looks to top the box office charts while horror prequel The Strangers: Chapter 1 and the Amy Winehouse biopic Back to Black also debut. You can peruse my detailed prediction posts on the newcomers here:

IF is a tricky one to call. It has star power in the form of Ryan Reynolds and plenty of familiar faces voicing the various imaginary friends in the cast. On the other hand, this is original IP and it could struggle to break out with more franchise friendly titles for the fam coming our way this season (The Garfield Movie, Inside Out 2, Despicable Me 4). I’m giving it a mid to high 30s start as it will hope to leg out well over the next several weeks.

The runner-up spot should go to current champ Kingdom of the Planet of the Apes (barring a massive underperformance from IF). The tenth feature overall in the long-running series premiered at highest end of its anticipated range (more on that below). Its sophomore dip could be substantial. While 2014’s Dawn of the Planet of the Apes fell only 50%, follow-up War for the Planet of the Apes in 2017 tumbled 63%. It didn’t help that War faced direct competition from Dunkirk in its first outing. Then there’s the surprising B Cinemascore grade for Kingdom and that’s low for a blockbuster. Word-of-mouth could be an issue. I have it sliding in the high 50s or low 60s for a low to mid 20s second frame.

The Strangers: Chapter 1 could face the same genre hurdles that other recent titles have including Abigail and The First Omen. My estimate just north of $10 million puts it in third for a muted third place beginning.

The Fall Guy should continue its underwhelming run in fourth with a low to mid 40s ease in weekend #3.

With mostly poor reviews, a mid single digits start for Back to Black would have it rounding out the high five.

Here’s how I see it playing out:

1. IF

Predicted Gross: $38.3 million

2. Kingdom of the Planet of the Apes

Predicted Gross: $23.6 million

3. The Strangers: Chapter 1

Predicted Gross: $9.1 million

4. The Fall Guy

Predicted Gross: $8 million

5. Back to Black

Predicted Gross: $4.5 million

Box Office Results (May 10-12)

It was a wonderful weekend for 20th Century Studios as Kingdom of the Planet of the Apes proved the franchise is in good working order. Arriving seven years after predecessor War, it topped that film’s gross with $58.4 million. That’s third in the series only to 2014’s Dawn and Tim Burton’s 2001 re-imagining and ahead of my $55.2 million call.

The Fall Guy fell to second with $13.6 million, on target with my $13.2 million prediction. The total sits at a ho-hum $49 million after ten days as the summer’s first flop will likely not reach nine figures domestically.

Challengers was third with $4.3 million (I said $4.7 million) as its three-week tally is $37 million.

I did not correctly identify the fourth and fifth place finishers. Why? Well… the re-release of Star Wars: Episode 1 – The Phantom Menace was down a gargantuan 84% to $1.4 million (to bring its take to $486 million since 1999). I was far more generous and thought it would do $4 million. Oops.

That’s nothing compared to my overestimate of the Tyler Perry filmography spoof Not Another Church Movie. I had it in third place with $4.9 million. Instead it was 13th with a whopping…. $391k. Apparently filmgoers will go to Perry’s pics and do not want to see them made fun of.

Fourth place went to Tarot in its second go-round with $3.4 million. That’s actually a fine hold for horror as it has reached $11.9 million.

Godzilla x Kong: The New Empire rounded out the top five with $2.6 million to bring its numbers to $191 million after seven weeks.

And that does it for now, folks! Until next time…

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