Paramount is banking on John Krasinski’s latest directorial project to make lots of noise at multiplexes when IF debuts on May 17th. Mixing live-action with animation, the comedy’s real-life cast consists of Ryan Reynolds, Cailey Fleming, Fiona Shaw, Alan Kim, Liza Colón-Zayas, Bobby Moynihan, and Krasinski himself. The sprawling list of performers providing voiceover work includes the filmmaker’s Office costar Steve Carell, Phoebe Waller-Bridge, Krasinski’s spouse Emily Blunt, the late Louis Gossett Jr., Matt Damon, Maya Rudolph, Jon Stewart, Sam Rockwell, Sebastian Maniscalco, Christopher Meloni, Richard Jenkins, Awkwafina, Blake Lively, George Clooney, Matthew Rhys, Bradley Cooper, Amy Schumer, Keegan-Michael Key, and Vince Vaughn.
Handling screenplay duties as well, this is a far cry from the director’s A Quiet Place pics. The summer’s first feature geared toward families, this should capitalize on the absence of genre material in the marketplace (it’s been two months since Kung Fu Panda 4). The title, by the way, stands for Imaginary Friend.
The chance for this to rise above expectations seems real. I think it could make $50 million for starters. It could also start out slowly and hope for decent legs in subsequent weekends. A worst case scenario could be $25-30 million. I’m giving it $35-40 million out of the gate.
IF opening weekend prediction: $38.3 million
For my The Strangers: Chapter 1 prediction, click here:
For my Back to Black prediction, click here:
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