July 21-23 Box Office Predictions

Blogger’s Update (07/19): Rising predictions as Barbie is elevated to $160.8M and Oppenheimer to $65.3M

In one of the most anticipated box office frames in recent memory, two awards hopefuls hoping to score massive grosses are off and running. It’s been deemed the “Barbenheimer” weekend across social media outlets as Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer premiere. You can peruse my detailed prediction posts on them here:

The range of possibility for Barbie keeps rising as it appears to have captured the zeitgeist. All ages are expected to attend with a particularly gigantic female crowd and that puts my estimate at over $125 million. That would give it the second biggest three-day haul of any 2023 title behind The Super Mario Bros. Movie.

While Oppenheimer won’t reach Barbie territory, Mr. Nolan is one of the few directors whose name can open a picture and I expect that to apply with this likely Oscar hopeful. I believe it can manage a rock solid second place showing north of $50 million (the pricier IMAX showings should provide an assist).

After a smaller than anticipated debut (more on that below), Mission: Impossible – Dead Reckoning Part One could fall victim to the shiny newcomers. I have it dropping over 50%. I do expect it will level off nicely in August and eventually post numbers similar to predecessor Fallout from 2018.

Sound of Freedom landed a jaw dropping second weekend figure when it rose 39%. That’s something we simply don’t see in the summer months (and hardly ever in any season). Truth be told, I have no clue what this anomaly will post in its third frame. I’ll guesstimate a 20-25% decline.

Elemental seems poised for a minimal dip compared to fellow holdovers Insidious: The Red Door and Indiana Jones and the Dial of Destiny and that might keep it in fifth position.

Here’s how I envision that top 5 shaking out:

1. Barbie

Predicted Gross: $160.8 million

2. Oppenheimer

Predicted Gross: $65.3 million

3. Mission: Impossible – Dead Reckoning Part One

Predicted Gross: $25.5 million

4. Sound of Freedom

Predicted Gross: $21 million

5. Elemental

Predicted Gross: $6.7 million

Box Office Results (July 14-16)

Tom Cruise’s seventh adventure as IMF agent Ethan Hunt came in under projections and unable to set franchise records as many figured it would. That includes this blogger. Mission: Impossible – Dead Reckoning Part One made $54.6 million from Friday to Sunday and $78.4 million when factoring in the five-day tally since it opened on Wednesday. That’s considerably below my respective estimates – $72.7 million and $102.3 million. It played more like the sequel to series predecessor Fallout from 2018 and less like Cruise’s immediate follow-up to the phenomenon that was last summer’s Top Gun: Maverick. The earnings left it under Fallout‘s franchise best three-day marker of $61 million.

In the runner-up slot, Sound of Freedom astonished everyone with its near 40% jump to $27.2 million in its sophomore outing. That’s, ahem, more than my $12.1 million prediction as the Angel Studios action thriller is up to $85 million since its July 4th beginning. No one saw these kind of financial fireworks and it could hit $200 million when all is said and done.

Insidious: The Red Door went from 1st to 3rd with an understandable 61% plummet to $13 million. The horror sequel actually held up sturdier than my $11.4 million estimate and the two-week total is $58 million.

Indiana Jones and the Dial of Destiny was fourth in weekend 3 with $12.2 million (I was close at $12.7 million). The subpar tally is $145 million.

Finally, Elemental rounded out the top five with a scant 9% decrease at $9 million compared to my $7.9 million prediction. It’s now at a respectable $125 million.

And that does it for now, folks! Until next time… may all your Barbenheimer dreams come true…

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.