Tom Cruise hopes to follow up the biggest hit of his career with a franchise best opening for the signature franchise as Mission: Impossible – Dead Reckoning Part One opens on Wednesday. It is the only newcomer out and you can peruse detailed prediction post on it here:
Cruise’s star power is the highest it’s been in years coming off the nearly billion and a half plus earning Top Gun: Maverick from last summer. In order to post the largest start among the seven missions, Reckoning will need to top the $61 million made by predecessor Fallout in 2018. I’m projecting it will do so with over $10 million to spare and bring in over $100 million when counting its Wednesday and Thursday numbers.
The real battle should be for second place. Coming off a surprise victory, Insidious: The Red Door should experience the heftiest decline (mid 60s) of the top five. This might cause a drop of 1st to 4th if Indiana Jones and the Dial of Destiny falls in the 50-55% range.
Sound of Freedom, the thriller from upstart Angel Studios, was the real story of the previous frame (more on that below). With an A+ Cinemascore grade, it should have the smallest decline other than Elemental in fifth position. If the dip is lower than my estimated 40%, it might just manage to rise from third to second. I’ll give Indy the slight edge. However, it might be worth keeping an eye on daily grosses throughout the week.
Here’s how I see the high five playing out:
1. Mission: Impossible – Dead Reckoning Part One
Predicted Gross: $72.7 million (Friday to Sunday); $102.3 million (Wednesday to Sunday)
2. Indiana Jones and the Dial of Destiny
Predicted Gross: $12.7 million
3. Sound of Freedom
Predicted Gross: $12.1 million
4. Insidious: The Red Door
Predicted Gross: $11.4 million
5. Elemental
Predicted Gross: $7.9 million
Box Office Results (July 7-9)
As mentioned, horror fans were ready for scares as Insidious: The Red Door opened impressively. The fifth pic in the series which started in 2010 posted the second highest debut behind #2 in 2013 with $33 million. That’s beyond my $25.2 million prediction as the Sony/Blumhouse production has already doubled its reported $16 million budget.
Indiana Jones and the Dial of Destiny was second in weekend #2 after its lackluster beginning. Sliding 55%, the $27.4 million gross was on pace with my $28 million take. The fifth go-round in this franchise is at $122 million after ten disappointing days for Disney.
The aforementioned Sound of Freedom employed shrewd marketing tactics that included a pay it forward method where viewers could purchase tickets for others. Jim Caviezel’s tale of taking on human traffickers reached its intended conservative and faith-based crowd and then some. The Friday to Sunday haul was $19.6 million for third place, easily outpacing my $12.5 million estimate. Since its unveiling on Tuesday, July 4th, the total is $41 million. Needless to say, Angel Studios has established itself as a player in the box office game.
Elemental was fourth with $10 million, ahead of my $8 million projection. Pixar’s latest finally crossed the century mark at $109 million.
Spider-Man: Across the Spider-Verse rounded out the top five with $8 million (I said $7.8 million) for $357 million overall.
Finally, critically acclaimed raunchy comedy Joy Ride stalled. It was sixth with just $5.8 million compared to my $8.4 million prediction.
And that does it for now, folks! Until next time…
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