Billing itself as the first gay rom com from a major studio and featuring an all LGBTQ+ main cast, Universal Pictures releases Bros on September 30th. Nicholas Stoller (director of successful comedies Forgetting Sarah Marshall and Neighbors) is behind the camera with Judd Apatow producing. Billy Eichner of Billy on the Street fame stars alongside Luke Macfarlane. The supporting cast includes Ts Madison, Monica Raymund, Guillermo Diaz, Guy Branum, Amanda Bearse, Jim Rash, Dot-Marie Jones, Bowen Yang, Harvey Fierstein, and Debra Messing.
While this particular humorous tale is making some history, it’s rare nowadays to find any comedy getting a wide release (at least one that’s not animated or filled with action). Bros premiered at the Toronto Film Festival earlier this month to glowing reviews. The Rotten Tomatoes score is 94%.
Prognosticators have the range here at $10-15 million. That sounds reasonable and I suspect it’ll start out at the middle of that spectrum. It’ll likely have to settle for a second place showing behind horror pic Smile. However, I could see this legging out well when word-of-mouth gets out. As an aside, I saw Bros at TIFF and can confirm it should be quite the crowdpleaser.
Bros opening weekend prediction: $12.1 million
For my Smile prediction, click here:
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