After a lengthy hiatus from starring roles, Channing Tatum is back in theaters with Dog on February 18th. He plays a U.S. army ranger tasked with bringing a military pooch to his handler’s funeral. The dramedy also marks Tatum’s debut behind the camera (he co-directs with Reid Carolin). Jane Adams, Kevin Nash, Q’Orianka Kilcher, Ethan Suplee, Emmy Raver-Lampman, and Bill Burr make up the supporting cast.
As mentioned, Tatum’s been on a bit of a hiatus lately. His last headlining role was all the way back in 2017 with Logan Lucky (he did turn up in Free Guy and will be seen next month alongside Sandra Bullock and Brad Pitt in The Lost City).
Looking at potential canine comps, A Dog’s Purpose back in 2017 took in $18 million out of the gate. A Dog’s Way Home made $11 million for its start two years later. One caveat – both were based on novels whereas this Dog is an original concept.
Arriving a year after its COVID delay, Dog will hope to attract a female crowd (thanks to Tatum) and those who just generally like the word “dog” in a film’s title. Over the four-day President’s Day frame, there’s a decent chance this could over perform and possibly get to $20 million (or it could flame out with $10 million). I’m thinking $12-$15 million is most likely.
Dog opening weekend prediction: $13.3 million (Friday to Monday estimate)
For my Uncharted prediction, click here: