Spies in Disguise Box Office Prediction

Opening on Christmas Day, Will Smith and Tom Holland lend their vocal stylings to the animated comedy Spies in Disguise. The pic comes from Blue Sky Studios, who have successfully distributed the Ice Age and Rio franchises. Nick Bruno and Troy Quane make their directorial debuts and supporting mic work comes from Rashida Jones, Ben Mendelsohn, Reba McEntire, Rachel Brosnahan, Karen Gillan, and DJ KHALED!!! (I think I’m contractually obliged to type his name in caps with exclamation points).

Blue Sky’s previous effort was two years ago and it also opened over the holiday season. Ferdinand dared to debut directly against Star Wars: The Last Jedi and managed a $13.4 million opening (lower than the studio is accustomed to). In 2019, competition for Spies is equally fierce. The Rise of Skywalker will be in its second weekend while Jumanji: The Next Level should still be raking in cash in its third frame.

The star power should help a bit and so should the fact that there’s plenty of money to be spent by family audiences over its five-day release. I’ll say a gross in the low to mid teens for Friday to Sunday and that should be matched by a roughly equal amount on Wednesday and Thursday.

Spies in Disguise opening weekend prediction: $13.6 million (Friday to Sunday); $27.4 million (Wednesday to Sunday)

For my Little Women prediction, click here:

https://toddmthatcher.com/2019/12/17/little-women-box-office-prediction/

For my Uncut Gems prediction, click here:

https://toddmthatcher.com/2019/12/22/uncut-gems-box-office-prediction/

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