Blumhouse Productions hopes to have a sleeper hit on their hands over Labor Day weekend with Don’t Let Go. The supernatural thriller finds David Oyelowo attempting to retroactively prevent the death of loved ones. Jacob Aaron Estes directs with a supporting cast including Storm Reid, Bryon Mann, Mykelti Williamson, Alfred Molina, and Brian Tyree Henry.
The pic premiered eight months ago at the Sundance Film Festival to mixed reaction. Its Rotten Tomatoes score is at 47%. That’s not a great number to generate buzz and Go appears to be lacking it. While it’s a little risky to underestimate Blumhouse, the Labor Day release date isn’t exactly a vote of confidence.
I’ll say this doesn’t manage to achieve double digits over the four day holiday weekend. Mid single digits is possibly where this goes.
Don’t Let Go opening weekend prediction: $4.5 million (Friday to Monday estimate)