Over the weekend, Illumination Entertainment’s The Grinch dominated the box office with a mid 60s debut. The animated pic continues a string of pleasing grosses for the studio that houses the lucrative Despicable Me/Minions franchise.
Could that mean The Grinch finds its way into the mix for Best Animated Feature at the Oscars? It’s doubtful. For starters, reviews have been mixed as it currently sits at 55% on Rotten Tomatoes. The race is also filling up with Incredibles 2 and Isle of Dogs with probable reserved spots and the upcoming Ralph Breaks the Internet looking to nab one. I feel that other wide release pics like Early Man and Smallfoot could also be potential contenders.
Most importantly, while Illumination produces blockbusters, that success hasn’t translated into nominations. Only Despicable Me 2 got one, with better reviewed titles like The Secret Life of Pets and other Despicable efforts left out.
Bottom line: the studio’s Grinch reward will come from its earnings and not awards ceremonies. My Oscar Watch posts will continue…