Blogger’s Note II (08/14/18): My estimate is rising once again and I’m going with $22.5 million for the three-day and $33.4 million for the five-day.
Blogger’s Note (08/10/18): I am ramping up my estimate for this based on buzz from $14.2M to $19.4M for the traditional weekend and high 20s for the five-day.
In what could turn out to be some smart counter programming, romantic comedy Crazy Rich Asians opens next Wednesday. The Warner Bros release is, rather shockingly, the first stateside studio effort in a quarter century (1993’s The Joy Luck Club) to feature a predominately Asian-American cast. It’s based on a 2013 bestseller by Kevin Kwan. The cast includes Henry Golding, Constance Wu, Gemma Chan, Lisa Lu, Nico Santos, Ken Jeong, and Michelle Yeoh. Jon M. Chu, who made Justin Bieber: Never Say Never and G.I. Joe: Retaliation, directs.
The film seems to be garnering some positive buzz and it could bring out a female audience, as well as a community clearly underrepresented at multiplexes. Even with that breakout potential, the Wednesday opening probably means it’ll debut behind Mile 22 with Mark Wahlberg.
I will estimate a traditional weekend opening in the low teens and that could mean a gross close to $20 million for the five-day total.
Crazy Rich Asians opening weekend prediction: $22.5 million (Friday to Sunday), $33.4 million (Wednesday to Sunday)
For my Mile 22 prediction, click here:
For my Alpha prediction, click here: