The horror thriller Hereditary generated a lot of buzz when it premiered at the Sundance Film Festival way back in January and A24 unleashes it to audiences next weekend. Marking the directorial debut of Ari Aster, early reviews suggest a highly effective and scary experience. Its Rotten Tomatoes score is currently 100% (never a bad selling point for TV spots). Toni Collette stars alongside Alex Wolff, Gabriel Byrne, Milly Shapiro, and Ann Dowd.
This particular genre is often the hardest to predict as horror movies can vastly over or under perform. It’s also perhaps the genre where reviews truly don’t mean a lot. For instance, 2016’s The Witch and last year’s It Comes at Night both had critics on their side in a major way. Their respective debuts were only $8.8 million and $5.9 million (with It Comes at Night being released on the same June weekend as this is). On the other hand, something like A Quiet Place took in $50 million for its start just a few weeks ago.
So what’s a prognosticator like me to do? I’ll admit that this is a tough one and I foresee a wide range for the opening of Hereditary. It won’t come anywhere near the earnings of A Quiet Place, but debuting around $20 million wouldn’t shock me. The problem is that if it fell to high single digits or low double digits, that wouldn’t really shock me either.
Fair warning: this is an estimate that may fluctuate during the next nine days. For the time being, I’ll say Hereditary posts an opening in the low double digits to possibly low teens as it will hope to leg out decently based on buzz in subsequent frames.
Hereditary opening weekend prediction: $10.2 million
For my Ocean’s 8 prediction, click here:
For my Hotel Artemis prediction, click here: