Blogger’s Note (08/01/18): I am revising my estimate due to the film’s release on Wednesday next week, not Friday from $6.4 million down to $5.1 million.
An ensemble of familiar actors and an ensemble of canines come together for the family dramedy DogDays, which hits theaters next weekend. The film is directed by Ken Marino, who last made the successful comedy HowtoBeaLatinLover. Cast members include Eva Longoria, Nina Dobrev, Vanessa Hudgens, Lauren Lapkus, Thomas Lennon, Adam Pally, Rob Corddry, Tig Notaro, and Finn Wolfhard.
Movies dealing with man’s best friend can certainly post pleasing results, like MarleyandMe and ADog’sPurpose. Yet I don’t see DogDays achieving their grosses. Its upstart studio LD Entertainment doesn’t exactly have a strong track record producing hits. A better comp here could be this May’s Show Dogs, which debuted to just $6 million.
I’ll say this manages to just outdo that number.
DogDays opening weekend prediction: $5.1 million (Friday to Sunday), $7.6 million (Wednesday to Sunday)
I believe Solo will manage to just top $150 million for the four-day frame and that would make it the largest Memorial Day opening of all time (topping the $139 million earned by Pirates of the Caribbean: At World’s End in 2007).
The holiday weekend often means small declines for holdovers and I believe that will hold true such titles as Avengers: Infinity War, Book Club, and Life of the Party. That may not apply to Deadpool 2, which will certainly be in second place. The Ryan Reynolds sequel seems likely to lose over 50% of its opening crowd – perhaps even 55% or so.
And with that, my take on the weekend’s top five (keep in mind these are Friday to Monday estimates):
1. Solo: A Star Wars Story
Predicted Gross: $151.3 million
2. Deadpool 2
Predicted Gross: $55.2 million
3. Avengers: Infinity War
Predicted Gross: $22.5 million
4. Book Club
Predicted Gross: $11.7 million
5. Life of the Party
Predicted Gross: $5.3 million
Box Office Results (May 18-20)
Deadpool 2 easily dominated the weekend, but did so with a little less dollars than most projections include mine. The superhero sequel earned $125.5 million, under my $137.4 million prediction. That’s good for the second biggest R rated debut of all time behind… Deadpool from 2016. Considering its reported $110 million budget, that’s still a hefty haul even though many figured it might manage to just top the original.
Avengers: Infinity War dropped to second after three weeks at #1 with $29.4 million (in line with my $30.8 million projection) for $595 million overall.
Book Club experienced a nice debut in third with $13.5 million, ahead of my $10.3 million estimate. I look for this to have perhaps the smallest drop of any feature over Memorial Day.
Life of the Party was fourth with $7.6 million (I said $8.4 million) for $30 million total.
Breaking In rounded out the top five at $6.8 million (I said $7.2 million) for $29 million in its two weeks.
Finally, family feature Show Dogs failed to bring in its audience with just $6 million. I was higher at $7.9 million.
Four titles enter the marketplace this weekend with the big-ticket item being Deadpool 2. It should easily achieve the third highest opening so far in 2018 (behind MCU juggernauts Avengers: Infinity War and Black Panther) and knock Infinity from its three-week perch atop the charts. We also have comedy Book Club, family pic Show Dogs, and documentary Pope Francis: A Man of His Word debuting. You can peruse my detailed prediction posts on each of them here:
As stated, the return of Ryan Reynolds and his very R-rated superhero should dominate. I have the sequel to the 2016 mega-hit performing slightly over its predecessor, which stormed out of the gate with $132 million in February of 2016. Avengers should drop to second and lose around 50% of its audience.
Book Club, if it manages to reach my high single digits forecast, could place third if Life of the Party loses 50% or more of its audience (which I believe it will). Show Dogs has some sleeper potential, but my projection puts it in a potential dogfight with the second weekend of Breaking In.
The Pope documentary is debuting on a low 350 screens. While it should have a solid per screen average, my $2.3 estimate puts it towards the lower end of the top ten. And with that, here are my top 6 projections for the weekend:
1. Deadpool 2
Predicted Gross: $137.4 million
2. Avengers: Infinity War
Predicted Gross: $30.8 million
3. Book Club
Predicted Gross: $10.3 million
4. Life of the Party
Predicted Gross: $8.4 million
5. Show Dogs
Predicted Gross: $7.9 million
6. Breaking In
Predicted Gross: $7.2 million
Box Office Results (May 11-13)
Avengers: Infinity War continued its domination in weekend #3 with $62 million (a bit more than my $59.7 million prediction) to bring its gargantuan tally to $548 million. That’s the fourth highest third frame of all time (behind Star Wars: The Force Awakens, Avatar, and Black Panther). The MCU phenomenon is in 8th place already on the all-time domestic earners list.
Melissa McCarthy experienced a box office disappointment as Life of the Party was second with $17.8 million, under my $19.4 million forecast. It’s her lowest opener so far for a starring vehicle ever since she broke out in 2011 with Bridesmaids.
The Gabrielle Union thriller Breaking In performed well, debuting in third with $17.6 million. My prediction? $17.6 million! The pic is likely to experience a pretty hefty drop this weekend.
Overboard held up quite impressively in its sophomore frame (perhaps thanks to a Mother’s Day bump) with $9.8 million, easily outpacing my $6.2 million projection. The comedy has earned $30 million so far.
A Quiet Place rounded out the top five with $6.4 million (I was a tad lower at $5.3 million) to bring its total gross to $169 million.
Global Road Entertainment is hoping family audiences turn out for next weekend’s Show Dogs. The live-action comedy exists in a world where humans and canines communicate verbally. That means the voice-over cast includes Ludacris, Jordin Sparks, RuPaul, Gabriel Iglesias, Shaquille O’Neal, Stanley Tucci, and Alan Cumming alongside real cast members Will Arnett and Natasha Lyonne. The pic is directed by Raja Gosnell, who has experience with pup flicks including Scooby-Doo and Beverly Hills Chihuahua (as well as the first two Smurfs entries).
Show Dogs doesn’t exactly seem to be generating much heat, but there isn’t much out there for kids who won’t be allowed to see Deadpool 2 (which opens against it). Family pics can always outdo projections, but I’ll say this falls a under double digits for its premiere. That would put it far from best in show and towards the bottom end of the top 5 for its weekend.
Show Dogs opening weekend prediction: $7.9 million