Blogger’s Note (08/03): My estimate has trickled up on the eve of release to $6.8M.
Halle Berry headlines the crime thriller Kidnap next weekend. This is considerably behind the time frame it was supposed to be released and that could serve as a big stumbling block to its box office potential, as its marketing campaign has been fairly minor.
It was over four years ago that Berry’s The Call surprised prognosticators with a more than expected $17 million debut and $51 million overall domestic haul. Kidnap was shot in the fall of 2014 and was likely intended to cash in on that particular hit. However, its studio Relativity ran into financial trouble and the pic was continually pushed back from the original October 2015 release date.
To be fair, no one anticipated The Call ringing up the business it generated and Kidnap could surprise with a low double digits gross (probably the most hopeful scenario for it). Yet I’ll predict it could struggle to even reach $5 million. I’ll put it just over that.
Kidnap opening weekend prediction: $6.8 million
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