Upstart distributor Aviron Pictures hopes to bring in young romantics this weekend with After. Based on a 2014 novel by Anna Todd, the college set drama casts relative unknowns Hero Fiennes-Tiffin (nephew of Ralph) and Josephine Langford. Jenny Gage directs with costars including Selma Blair, Peter Gallagher, and Jennifer Beals.
As mentioned, Aviron is a new player in the business. Their first effort, 2017 Halle Berry thriller Kidnap, exceeded expectations a bit. Their previous release before this – Serenity – was an embarrassing flop.
This may fall somewhere in the middle. Its approximate 2000 screens is the lowest of the four new releases this weekend. It might be lucky to hit $5 million and probably won’t. That’s nothing special at all, but its budget has to be fairly small.
August rolled in like a lamb at the box office and three new releases this weekend will try and pick things up: horror prequel Annabelle: Creation, animated sequel The Nut Job 2: Nutty by Nature, and Brie Larson led drama The Glass Castle. You can peruse my detailed individual prediction posts on each of them here:
Annabelle has received significantly better reviews than its predecessor, yet I still question its ability to open above it (the original was coming hot on the heels of The Conjuring). Still, my estimate for Creation has it easily topping the charts in the low 30s.
My lower teens estimate for Nutty by Nature (yeah you know me) should be good enough for second place considering expectations for holdovers and the weak debut of current #1 The Dark Tower (more on its opening below).
As for The Glass Castle, the current theater count is 1400 which is pretty low. Even though it’s based on a popular book from 2005, the marketing campaign seems rather quiet and I’ve got it outside the top five at $4.2 million. Note that this number could be revised up (and maybe down though doubtful) as the week rolls along.
Dunkirk may just fall one spot to third with Tower dropping to fourth. The five spot could be a battle between The Emoji Movie and Girls Trip. And with that, we’ll do a top 6 projections for this particular weekend:
1. Annabelle: Creation
Predicted Gross: $31.4 million
2. The Nut Job 2: Nutty by Nature
Predicted Gross: $12.2 million
Predicted Gross: $11.7 million (representing a drop of 31%)
4. The Dark Tower
Predicted Gross: $7.6 million (representing a drop of 60%)
5. Girls Trip
Predicted Gross: $7.2 million (representing a drop of 37%)
6. The Emoji Movie
Predicted Gross: $6 million (representing a drop of 50%)
Box Office Results (August 4-6)
The long-awaited adaptation of Stephen King’s The Dark Tower experienced four revisions down from my original prediction post which put it in the mid 30s (that seems like a long time ago). It soon became clear the pic wasn’t going to perform too well and that bore out with $19.1 million (my final prediction was $18.4M). That’s still good for first place, but it’s a pretty darn soft debut. Poor reviews and word-of-mouth took its toll. This was only the third weekend of the year (and first of the summer) to feature a #1 movie performing under $20M (though I’d anticipate more later in the month).
Dunkirk dropped to second after two weeks on top with $17.1 million (ahead of my predicted $15.5M) for a total of $133M.
The Emoji Movie was third in its sophomore frame with $12 million (I said $11.4M) to bring its two-week tally to $49M.
Girls Trip took the four spot with $11.4 million, a bit shy of my $12.9M projection to bring the sleeper hit’s total to $85M.
The Halle Berry thriller Kidnap had a decent little opening in fifth with $10 million, easily outpacing my $6.8M projection. Its double digit debut was certainly on the higher end of expectations.
For Kathryn Bigelow’s Detroit, its performance was underwhelming. Despite very positive reviews, the 1960s set racial drama placed 8th with just $7.1 million compared to my $11.6M forecast.
Blogger’s Note (08/03): On eve of debut, revising Dark Tower down significantly
The month of August begins at the box office with three new releases hitting multiplexes: the long in the works Stephen King adaptation The Dark Tower with Idris Elba and Matthew McConaughey, Kathryn Bigelow’s 1960s set racial drama Detroit, and Halle Berry’s oft delayed thriller Kidnap. You can peruse my detailed prediction posts on each of them here:
Over the past week, I have considerably revised my Dark Tower estimate down from a mid 30s debut to now mid 20s. That should be enough to get it to #1, however.
Detroit is garnering highly positive reviews and could certainly over perform, but I’ve got it pegged in the low double digits with a likelihood it plays well through the month. That might be good for anywhere between third and fifth – depending on holdover activity for Emoji Movie and Girls Trip.
Kidnap could surprise (no one thought Berry’s The Call would do the business it did), but I’m not projecting much for it. My $6.8M estimate puts it outside the top five.
As for holdovers, Dunkirk should slide to second after two weeks on top. Animated movies typically suffer smallish drops in their sophomore weekend, but The Emoji Movie could be an exception to the rule after its dismal reviews and so-so B Cinemascore grade. Girls Trip should continue to impress in week #3.
And with that, my top 5 predictions for the weekend ahead:
1. The Dark Tower
Predicted Gross: $18.4 million
Predicted Gross: $15.5 million (representing a drop of 42%)
3. Girls Trip
Predicted Gross: $12.9 million (representing a drop of 34%)
Predicted Gross: $11.6 million
5. The Emoji Movie
Predicted Gross: $11.4 million (representing a drop of 54%)
Box Office Results (July 28-30)
Christopher Nolan’s acclaimed Dunkirk was the first pic since Wonder Woman to stay atop the charts for two weeks in a row as it grossed $26.6 million (under my $32.8M projection) for a two-week total of $101 million.
The Emoji Movie settled for second place with $24.5 million, a bit below my $28.4M forecast. As mentioned, poor reviews and word-of-mouth could keep this from performing well in subsequent weekends.
Girls Trip continued its fantastic run as the comedy of the summer with $19.6 million compared to my $17.3M estimate. Its earned $65 million thus far with the century mark firmly in its sights.
Charlize Theron’s spy thriller Atomic Blonde did rather underwhelming business with $18.2 million, on target with my $18.6M prediction. Mostly solid reviews couldn’t keep this from a mediocre start.
Spider-Man: Homecoming rounded out the top five with $13.2 million (I said $12M) for a $278M overall tally.
Blogger’s Note (08/03): My estimate has trickled up on the eve of release to $6.8M.
Halle Berry headlines the crime thriller Kidnap next weekend. This is considerably behind the time frame it was supposed to be released and that could serve as a big stumbling block to its box office potential, as its marketing campaign has been fairly minor.
It was over four years ago that Berry’s TheCall surprised prognosticators with a more than expected $17 million debut and $51 million overall domestic haul. Kidnap was shot in the fall of 2014 and was likely intended to cash in on that particular hit. However, its studio Relativity ran into financial trouble and the pic was continually pushed back from the original October 2015 release date.
To be fair, no one anticipated TheCall ringing up the business it generated and Kidnap could surprise with a low double digits gross (probably the most hopeful scenario for it). Yet I’ll predict it could struggle to even reach $5 million. I’ll put it just over that.