This Friday, The Case for Christ will attempt to capitalize on the upcoming Easter holiday by bringing in faith-based audiences. Pictures in this genre have over performed in the past. Christ focuses on proving the existence of Jesus with a cast that includes Mike Vogel, Erika Christensen, Robert Forster, and Faye Dunaway (last seen accidentally proclaiming La La Land as Best Picture instead of Moonlight).
The pic comes from Pure Flix Entertainment and they specialize in these Christian themed dramas. Their biggest success was 2014’s God’s Not Dead, which surprised prognosticators with a $9 million opening and $60 million eventual domestic gross. Christ is slated to premiere on around 1100 screens, which isn’t a huge number.
I don’t believe this will enter the territory of the studio’s largest success. Instead, I could see a gross similar to their 2015 effort Do You Believe?, which made $3.5 million out of the gate on a similar (1320 screens) number of venues.
The Case for Christ opening weekend prediction: $3.4 million
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