Columbia Pictures hopes that moviegoers have the blues in a good way next weekend when Smurfs: The Lost Village debuts. This is the third pic in the franchise based on the 1980s cartoon and the studio has made a change-up. While 2011’s The Smurfs and its 2013 sequel were a mix of live-action and animation, The Lost Village cuts the human aspect and is of the fully drawn variety. That means Neil Patrick Harris and Hank Azaria are nowhere to be seen, unlike the first two.
Voice over work is provided by familiar faces that include Demi Lovato, Rainn Wilson, Joe Manganiello, Mandy Patinkin, Michelle Rodgriguez, Jack McBrayer, Ellie Kemper, Danny Pudi, Ariel Winter, and Julia Roberts. Kelly Asbury, who handled directorial duties on Shrek 2, is behind the camera.
The 2011 Smurfs was a hit, opening to $35 million with an eventual $142M domestic haul. Part two did not fare as well, premiering to $17 million and $71M overall.
Competition for family audiences is considerable. Beauty and the Beast will still be bringing in the bucks in weekend #4, Powers Rangers will be in its third frame, and The Boss Baby will be entering its sophomore weekend.
That said, I expect The Lost Village to outdo what the second movie did out of the gate. I anticipate an opening in the high teens to low 20s. That likely means a third place showing behind Baby and Beauty. Whether or not that’s enough to push forward with planned sequel Smurf & Turf (in which the characters become embroiled in a vicious gangland war) remains to be seen.
Smurfs: The Lost Village opening weekend prediction: $20.4 million
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