After headlining the summer comic book hit Suicide Squad, Will Smith switches to drama mode in the holiday season with Collateral Beauty. Out next weekend, the pic casts the Fresh Prince as a father who loses his child and begins writing letters to events and feelings such as Love, Death, and Time. It turns out those things are embodied by real people and some of them are famous actors. Costars include Edward Norton, Kate Winslet, Keira Knightley, Helen Mirren, Naomie Harris, and Michael Pena. David Frankel, who’s had his hits (The Devil Wears Prada, Marley & Me) and misses (The Big Year anyone?), directs.
The trailers for Beauty leave no doubt that this aims to be a tearjerker appealing to an adult (and probably more female) crowd. Word of mouth could cause this to play well throughout the Christmas season. For its opening, I don’t anticipate anything higher than to low to possibly mid teens. Rogue One: A Star Wars Story is opening against it and I think it’s a rather safe bet it will dominate the charts and possibly siphon away some of the females Beauty is looking to attract.
Though they are certainly not apples to apples comparisons, I could actually see this performing similarly to last year’s Tina Fey/Amy Poehler comedy Sisters. That pic also opened against the Star Wars franchise (in the form of The Force Awakens) at $13.9 million and subsequently managed to perform admirably from weekend to weekend. I’ll predict this falls a couple million under that.
Collateral Beauty opening weekend prediction: $11.4 million
For my Rogue One: A Star Wars Story prediction, click here: