There’s directors and actors who take time between projects and then there’s those that really do. Warren Beatty belongs in that category and Rules Don’t Apply (out Thanksgiving weekend) marks his first turn behind the camera in 18 years and first time in front of the camera in over 15 years.
The legendary star is notoriously slow-paced when it comes to perfecting his works and Apply was actually wrapped for the most part about two and a half years ago. The old school Hollywood tale set in the 1950s casts Beatty as famed reclusive billionaire Howard Hughes with a romantic plot between costars Lily Collins and Alden Ehrenreich (soon to be the next Han Solo in that Star Wars spin-off). The supporting cast is filled with familiar faces that include Warren’s wife Annette Bening, Matthew Broderick, Alec Baldwin, Ed Harris, Oliver Platt, Haley Bennett, Candice Bergen, Steve Coogan, and Dabney Coleman.
As mentioned, the last pic Beatty directed was 1998’s Bulworth, which made $26 million. His last appearance in any film was 2001’s Town & Country, which faltered with just $6.7 million. Reviews have been mixed and it sits at 62% currently on Rotten Tomatoes.
Rules Don’t Apply could face a tough time breaking out in any way. The critical notices have taken it out of the running as a true Oscar contender. Adult moviegoers may be preoccupied with Allied, which opens against it. That leads me to a belief that this could only manage mid single digits for both the three-day and five-day weekend.
Rules Don’t Apply opening weekend prediction: $4.8 million (Friday to Sunday), $6.3 million (Wednesday to Sunday)
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For my Bad Santa 2 prediction, click here: