One year ago, Dakota Johnson became a huge star over President’s Day Weekend when Fifty Shades of Grey made an astounding $85 million over the Friday to Sunday portion of that frame. Now she’s back on screen on the same weekend with raunchy rom com How to Be Single alongside costars Rebel Wilson, Alison Brie, and Leslie Mann.
The film hopes to capitalize on Johnson and Wilson’s drawing power and ushering in a sizable female audience (while their male counterparts could be distracted with Deadpool or Zoolander No. 2). It also doesn’t hurt that Valentine’s Day falls on Sunday and it could perform well that day.
Single will still be lucky to gross a fourth of the business that Grey did when it spanked all competition last year. That said, I believe it could actually challenge the Zoolander follow-up for #2 (while Deadpool rules the charts). I’m putting it just slightly below what I believe that comedy sequel will do.
How to Be Single opening weekend prediction: $18.7 million
***Please note this prediction is for the Friday to Sunday portion of the weekend and not the full Friday to Monday President’s Day Weekend
For my Deadpool prediction, click here:
For my Zoolander No. 2 prediction, click here: