It might be a satire of romantic comedies, but Warner Bros is hoping Isn’t It Romantic brings in a Valentine’s and President’s Day crowd when it opens this Wednesday. Rebel Wilson plays a lovey dovey denier who finds herself in a rom com cinematic universe after being knocked out. Liam Hemsworth, Adam Devine, and Priyanka Chopra are in the supporting cast. Todd Strauss-Schulson directs.
As mentioned, Romantic will look for a female crowd that hopefully bring their dates. Wilson is no stranger to this holiday frame. Three years ago, she costarred in How to Be Single and it grossed nearly $20 million for its long weekend start (Valentine’s Day fell on Sunday that year).
With Wednesday and Thursday (the 14th) factored in, this will likely make under that figure for the four-day frame and could even struggle to top $20 million for the six-day earnings. I’ll say it manages to just top it.
Isn’t It Romantic opening weekend prediction: $14.3 million (Friday to Monday); $20.7 million (Wednesday to Monday)
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