Disney is hoping that over the Memorial Day weekend, a wide swath of moviegoers will choose to make the trip to Tomorrowland. The sci fi adventure opens Friday with a reported $190 million budget and is directed by Brad Bird, who made Pixar classics The Incredibles and Ratatouille and had a successful debut in live action with 2011’s Mission: Impossible – Ghost Protocol. Bird shares screenplay credit with Damon Lindelof, co-creator of Lost. George Clooney headlines a cast that features Britt Robertson, Hugh Laurie, Kathryn Hahn, Tim McGraw and Judy Greer.
The studio has been successful in keeping the plot details of Tomorrowland closely under wraps and it could succeed in creating a curiosity factor among audiences. The pic looks to appeal to family audiences and sci fi lovers. The Memorial Day release indicates confidence from Disney. One must wonder, however, if all the secrecy could keep some away since most summer releases are sequels and reboots based on known properties.
I could envision Tomorrowland opening in a similar fashion to Super 8, which premiered four summers ago to $35 million. Due to its four day holiday rollout, I’ll say it manages to climb a bit higher than that, albeit with one more day included in the grosses.
Tomorrowland opening weekend prediction: $33.4 million (Friday to Sunday prediction), $44.6 million (Friday to Monday prediction)
For my Poltergeist prediction, click here: