The last week of March brings two titles to the multiplex that could easily place first and second: the Will Ferrell/Kevin Hart comedy Get Hard and Dreamworks animated flick Home. You can peruse my detailed projections on each of them here:
Get Hard should rule the weekend unless its quite negative reviews give it a softer opening (so to speak) than expected. Home should manage an OK debut for an animated pic.
As for holdovers, Insurgent opened a little lighter than anticipated and it should lose more than half its audience in weekend two, like predecessor Divergent did. Cinderella should place fourth in weekend #3 while nearly two month old Kingsman: The Secret Service may stay at the five spot.
And with that, my projections for the weekend’s top five:
1. Get Hard
Predicted Gross: $30.3 million
Predicted Gross: $24.6 million
Predicted Gross: $24 million (representing a drop of 54%)
Predicted Gross: $19.1 million (representing a drop of 45%)
5. Kingsman: The Secret Service
Predicted Gross: $3.5 million (representing a drop of 25%)
Box Office Results (March 20-22)
As mentioned, YA sequel Insurgent came in a bit lower than expected with $52.2 million, under my generous $62.1M prediction and slightly under what Divergent accomplished a year ago. This is certainly not a huge letdown for the studio, but most prognosticators had this debuting higher than the original.
Cinderella dropped to second in its sophomore frame with $34.9 million, just below my $36.9M projection. The Disney live-action hit has amassed $122 million in ten days.
Liam Neeson’s action dud Run All Night was third in weekend #2 with $5 million, in line with my $5.6M estimate. It’s made just $19 million so far.
Neeson’s Taken director stumbled with The Gunman, Sean Penn’s action thriller which flopped with just $5 million out of the gate, below my $6.8M prediction.
Kingsman: The Secret Service managed to stay in the top five with $4.6 million. I incorrectly didn’t include it in the top five. Its total stands at $114 million.
Finally, faith based drama Do You Believe? bombed with a paltry $3.5 million for sixth place. Many similar themed pictures debuted to bigger than expected results in 2014 and I incorrectly believed this would, estimating a $12.3M opening. Oops.
That’s all for now, folks! Until next time…