Box Office Predictions: March 27-29

The last week of March brings two titles to the multiplex that could easily place first and second: the Will Ferrell/Kevin Hart comedy Get Hard and Dreamworks animated flick Home. You can peruse my detailed projections on each of them here:

https://toddmthatcher.com/2015/03/21/get-hard-box-office-prediction/

https://toddmthatcher.com/2015/03/21/home-box-office-prediction/

Get Hard should rule the weekend unless its quite negative reviews give it a softer opening (so to speak) than expected. Home should manage an OK debut for an animated pic.

As for holdovers, Insurgent opened a little lighter than anticipated and it should lose more than half its audience in weekend two, like predecessor Divergent did. Cinderella should place fourth in weekend #3 while nearly two month old Kingsman: The Secret Service may stay at the five spot.

And with that, my projections for the weekend’s top five:

1. Get Hard

Predicted Gross: $30.3 million

2. Home

Predicted Gross: $24.6 million

3. Insurgent

Predicted Gross: $24 million (representing a drop of 54%)

4. Cinderella

Predicted Gross: $19.1 million (representing a drop of 45%)

5. Kingsman: The Secret Service

Predicted Gross: $3.5 million (representing a drop of 25%)

Box Office Results (March 20-22)

As mentioned, YA sequel Insurgent came in a bit lower than expected with $52.2 million, under my generous $62.1M prediction and slightly under what Divergent accomplished a year ago. This is certainly not a huge letdown for the studio, but most prognosticators had this debuting higher than the original.

Cinderella dropped to second in its sophomore frame with $34.9 million, just below my $36.9M projection. The Disney live-action hit has amassed $122 million in ten days.

Liam Neeson’s action dud Run All Night was third in weekend #2 with $5 million, in line with my $5.6M estimate. It’s made just $19 million so far.

Neeson’s Taken director stumbled with The Gunman, Sean Penn’s action thriller which flopped with just $5 million out of the gate, below my $6.8M prediction.

Kingsman: The Secret Service managed to stay in the top five with $4.6 million. I incorrectly didn’t include it in the top five. Its total stands at $114 million.

Finally, faith based drama Do You Believe? bombed with a paltry $3.5 million for sixth place. Many similar themed pictures debuted to bigger than expected results in 2014 and I incorrectly believed this would, estimating a $12.3M opening. Oops.

That’s all for now, folks! Until next time…

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