Strange Magic Box Office Prediction

He may not be involved in 2015’s most anticipated film that carries on the franchise he started, but George Lucas is credited with coming up with the story for Strange Magic, out Friday. The 3D animated musical fantasy comes from LucasFilm and features the voices of Alan Cumming, Evan Rachel Wood, Kristen Chenoweth (who also appears in this weekend’s The Boy Next Door), Maya Rudolph, and Alfred Molina.

Competition for family audiences is there with the well performing Paddington entering its sophomore frame. The marketing campaign for Strange Magic has been rather quiet and it doesn’t help that the story isn’t based on a well known property. Nor does it have the trusted Disney or Pixar moniker.

All that considered, I’ll predict this doesn’t even reach a double digit debut out of the gate.

Strange Magic opening weekend prediction: $8.6 million

For my prediction on Mortdecai, click here:

For my prediction on The Boy Next Door, click here:


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