Tag: Fifty Shades of Grey

Fifty Shades of Grey Movie Review

I went into Fifty Shades of Grey with the same open minded attitude that its central character Anastasia Steele (Dakota Johnson) goes into with her unconventional relationship with Christian Grey (Jamie Dornan). I was completely unfamiliar with the source material, though certainly aware of the wild popularity of the E.L. James novel it’s based upon. And I knew the breathless anticipation of its fans due to their love of the book. I’ve heard some writers claim that this film adaptation improves on the novel and I’m skeptical. 1) That’s normally not the case and 2) It must be a really bad book.

Fifty Shades is essentially a soft core porn with higher production values and admittedly lovely cinematography. The soundtrack is decent too. This is where my praise ends. The picture is also a boring and overlong melodrama with subpar acting and a one note screenplay that utterly fails to generate any genuine interest in the leads.

Anastasia is an about to be college grad majoring in English literature who meets Christian, a wealthy business magnate. Sparks fly in short order and she soon learns that his sexual tastes lie in the world of sadomasochism and bondage. Not only is Anastastia not accustomed to that world, she’s still a virgin. This sets off a crisis of conscience for Ms. Steele that goes on and on and interminably on. One minute she’s into it. The next she isn’t. Christian does what he can to get her into it while yawningly explaining his troubled backstory. We meet both of their families who add nothing. The next crisis of conscience arrives. Tears flow. Beyoncé song. Sex scene. Repeat.

Even when certain films or novels become cultural phenomenons, which this is, and I don’t enjoy them – I can usually understand why they became so popular. I’m stumped with Fifty Shades of Grey. As mentioned, there’s little that separates it from a Cinemax flick that airs at two in the morning. At least those pics know they’re trash. Perhaps some roles will come Johnson and Dornan’s way to show their capabilities but we don’t see it here. For all the talk about punishment in the two hours of this movie, we the audience receive the lion’s share of it. Not in a good way either.

* (out of four)

Box Office Predictions: March 6-8

The box office sees three new entries in the marketplace this Friday: Neill Blomkamp’s sci-fi action pic Chappie, the Vince Vaughn comedy Unfinished Business, and comedy/drama sequel The Second Best Exotic Marigold Hotel. You can read my detailed prediction posts on each here:

https://toddmthatcher.com/2015/02/28/chappie-box-office-prediction/

https://toddmthatcher.com/2015/02/28/unfinished-business-box-office-prediction/

https://toddmthatcher.com/2015/02/28/unfinished-business-box-office-prediction/

It’s hard to imagine Chappie not easily topping the charts, though I’m predicting its opening falls under director Blomkamp’s first two efforts, District 9 and Elysium.

I’m predicting Marigold Hotel will actually slightly outdo Business, which is bad news for the Vince Vaughn flick considering it opens on about twice as many screens.

As for holdovers, while Will Smith’s Focus was #1 for the weekend, its debut was lackluster and I expect it to fall in the mid 40s during sophomore weekend. Current #2 Kingsman: The Secret Service should round out the top five.

And with that, my top five predictions for the weekend:

1. Chappie

Predicted Gross: $23.8 million

2. Focus

Predicted Gross: $10.2 million (representing a drop of 45%)

3. The Second Best Exotic Marigold Hotel

Predicted Gross: $8.6 million

4. Unfinished Business

Predicted Gross: $8.4 million

5. Kingsman: The Secret Service

Predicted Gross: $7.7 million (representing a drop of 35%)

Box Office Results (February 27-March 1)

As mentioned, Will Smith’s caper pic Focus managed a first place opening, but not many bragging rights. It opened at $18.6 million, a bit below my $21.3M forecast. This represents the star’s second worst opening in 13 years, behind only the $14.8 million premiere of Seven Pounds in 2008. Smith is simply not the box office draw he once was and Focus, with its mixed reviews, proved that.

Kingsman remained in second place with $11.8 million, ahead of my $9.8M projection. The comic book based hit stands at $85.8M so far.

The SpongeBob movie took third with $10.8 million, above my $9.3M prediction. Its total is at a strong $139.9M.

Fifty Shades of Grey dropped to fourth after two weeks on top of the charts with $10.5 million, right on target with my $10.4M estimate. The three week total is at $147.3M.

Finally, new horror offering The Lazarus Effect failed to generate much audience interest with a ho-hum $10.2 million opening, a bit under my $11.6M prediction.

And that’s all for now, folks! Until next time…

Box Office Predictions: February 27-March 1

Two new pictures look to open in first and second this weekend at the box office as Will Smith’s con artist tale Focus and horror flick The Lazarus Effect with Olivia Wilde debut. You can peruse my detailed prediction posts on each here:

https://toddmthatcher.com/2015/02/21/focus-box-office-prediction/

https://toddmthatcher.com/2015/02/21/the-lazarus-effect-box-office-prediction/

I expect the Focus opening to not nearly be in line with your typical Will Smith action or science fiction extravaganza, but it should be enough to propel it to #1. Lazarus should see just over double digits, which I’ll predict will allow it the runner-up position.

As for holdovers, Fifty Shades of Grey experienced a massive drop-off in its sophomore weekend (more on that below). Its second to third weekend fall shouldn’t be quite as drastic, though I expect it’ll continue to lose more than half its audience. Kingsman: The Secret Service and SpongeBob should both experience percentage declines in the mid 40s and round out the top five.

And with that, my top five predictions for the coming weekend:

1. Focus

Predicted Gross: $21.3 million

2. The Lazarus Effect

Predicted Gross: $11.6 million

3. Fifty Shades of Grey

Predicted Gross: $10.4 million (representing a drop of 53%)

4. Kingsman: The Secret Service

Predicted Gross: $9.8 million (representing a drop of 46%)

5. The SpongeBob SquarePants Movie: Sponge Out of Water

Predicted Gross: $9.3 million (representing a drop of 44%)

Box Office Results (February 20-22)

Everyone expected Fifty Shades of Grey to experience a precipitous decline in weekend #2, but 74% is a lot. The picture stayed #1, however, with $22.2 million – below my estimate of $29.2M. The erotic tale has grossed $129.1M so far.

Kingsman: The Secret Service earned $18.3 million in its second weekend and I predicted… $18.3M! Gold star! The comic book adaptation has made $67M and looks to top the century club.

SpongeBob was third in its third frame with $16.5 million, right in line with my $16.8M projection and its total stands at $126.2M.

Of the three newbies over the weekend, the Kevin Costner sports drama fared the best, as I predicted. It made $11 million, just outshining my $9.7M prediction. With a reported budget of only $17M, this was a solid result.

Teen comedy The DUFF, another low budget offering at just $12 million, also did commendable business with $10.8 million, above my $7.9M estimate.

Oscar nominee American Sniper earned $10 million (right under my $11.1M projection) and the gargantuan total for it is at $320M.

Finally, raunchy comedy sequel Hot Tub Time Machine 2 tanked with a tepid $5.9 million, not matching my $8.3M prediction. While the original is a cult hit, audiences clearly weren’t clamoring for a follow-up and highly negative reviews didn’t assist.

That’s all for now, folks!

Box Office Predictions: February 20-22

Three new titles attempt to take on the lovers of Fifty Shades of Grey and fighters of Kingsman: The Secret Service at the box office this weekend. They are the Kevin Costner sports drama McFarland, USA, raunchy comedy sequel Hot Tub Time Machine 2, and teen comedy The DUFF. You can read my individual prediction posts on each here:

https://toddmthatcher.com/2015/02/15/hot-tub-time-machine-2-box-office-prediction/

https://toddmthatcher.com/2015/02/15/mcfarland-usa-box-office-prediction/

https://toddmthatcher.com/2015/02/15/the-duff-box-office-prediction/

I don’t expect any of the trio to make much headway among audiences and have them debuting at spots 5-7. While Fifty Shades debuted to fabulous results, it is bound to suffer a huge fall in its sophomore frame. The shrewd Valentine’s Day weekend release and rabid fan base of its source material means many filmgoers rushed to see it right away. Even with the anticipated large drop I foresee, it should still remain on top.

Kingsman: The Secret Service also debuted to impressive results over the holiday weekend. It seems destined to lose around half its audience in weekend two. The SpongeBob Movie and American Sniper should stay third and fourth.

And with that, a top seven predictions for the weekend:

1. Fifty Shades of Grey

Predicted Gross: $29.2 million (representing a drop of 65%)

2. Kingsman: The Secret Service

Predicted Gross: $18.3 million (representing a drop of 49%)

3. The SpongeBob Movie: Sponge Out of Water

Predicted Gross: $16.8 million (representing a drop of 46%)

4. American Sniper

Predicted Gross: $11.1 million (representing a drop of 33%)

5. McFarland, USA

Predicted Gross: $9.7 million

6. Hot Tub Time Machine 2

Predicted Gross: $8.3 million

7. The DUFF

Predicted Gross: $7.9 million

Box Office Results (February 13-15)

Fifty Shades of Grey burst onto the box office scene with the highest February opening of all time, surpassing 2004’s The Passion of the Christ. The phenomenon made $85.1 million over the Friday to Sunday portion of the weekend, blasting past my $63.1M estimate. It earned $93 million when factoring in Monday’s gross when President’s Day allowed many adults the day off.

Kingsman: The Secret Service brought in the fellas as Fifty brought in the ladies to the tune of $36.2 million, ahead of my $30.6M projection. The comic book based critical hit stands at $41.7 million for the four day weekend.

Last weekend’s champ SpongeBob dropped to third with a strong $31.4 million, besting my $25.7M prediction. The Nickelodeon toon’s total stands at $103.1 million.

American Sniper took fourth with $16.4 million, in line with my $15.3M estimate. Its astonishing cume is at $306 million. Finally, sci fi dud Jupiter Ascending was fifth in its second frame with $9.2 million, a bit ahead of my $7.5 million. It has made just $33 million at press time.

That’ll do it for now, friends! Until next time…

 

 

Box Office Predictions: February 13-15

It’s going to be a busy Valentine’s/President’s Day weekend at the box office as two eagerly awaited titles debut: erotic drama Fifty Shades of Grey, based on the massive bestseller and comic book based spy pic Kingsman: The Secret Service. You can read my detailed individual prediction posts on each here:

https://toddmthatcher.com/2015/02/07/fifty-shades-of-grey-box-office-prediction/

https://toddmthatcher.com/2015/02/07/kingsman-the-secret-service-box-office-prediction/

The two newbies should populate the top two spots this weekend. The SpongeBob Movie: Sponge Out of Water enjoyed a fabulous debut (more on that below) and should lose around half its audience during its sophomore frame. American Sniper should place fourth while Jupiter Ascending (which suffered a rather dismal beginning) is likely to have a huge fall in its second weekend.

And with that, my top five predictions for the weekend:

1. Fifty Shades of Grey

Predicted Gross: $63.1 million

2. Kingsman: The Secret Service

Predicted Gross: $30.6 million

3. The SpongeBob Movie: Sponge Out of Water

Predicted Gross: $25.7 million (representing a drop of 53%)

4. American Sniper

Predicted Gross: $15.3 million (representing a drop of 34%)

5. Jupiter Ascending

Predicted Gross: $7.5 million (representing a drop of 58%)

Box Office Results (February 6-8)

As previously mentioned, Nickelodeon has a fantastic weekend as sequel The SpongeBob Movie: Sponge Out of Water had the fifth biggest February opening of all time at $55.3 million or double my meager $27.8M projection. Expect a third Sponge-worthy tale soon without the decade long wait.

American Sniper held up stronger in its fourth wide release weekend with $23.2 million. I predicted $17.7M. The Oscar nominated phenomenon stands at $281 million.

Big budget sci fi actioner Jupiter Ascending stumbled out of the gate with just $18.3 million, just below my $20.9M projection. Bad reviews didn’t help and this marks the third Wachowski directed flop in a row after Speed Racer and Cloud Atlas.

Jupiter wasn’t the only fantasy pic dud of the weekend as Seventh Son took in only $7.2 million, a bit under my $8.9M estimate. The Jeff Bridges starring critical disappointment simply didn’t resonate with its target crowd.

Finally, bear tale Paddington rounded out the top five with $5.2 million – right on target with my $5.3M prediction.

That’s all for now folks! Until next time…

 

Fifty Shades of Grey Box Office Prediction

This President’s and Valentine’s Day weekend, Fifty Shades of Grey is expected to capture the full attention of many moviegoers, especially the female audience. Based on the E.L. James phenomenon of a bestseller, Sam Taylor-Johnson directs the film adaptation with relative unknown actors Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey. With its well known source material, this erotic drama should whip all competitors and clamp down on the #1 spot. The figure of over $50 million out of the gate are probably safe words for how this will perform.

Universal Pictures is shrewdly releasing the project on Valentine’s weekend and there are already two sequels reportedly in the works. While Shades is unlikely to approach the all time February opening of The Passion of the Christ at $83 million, it could flirt with the $69 million #2 of the month opening that was last year’s LEGO Movie. It might not quite get there, but it should surpass Hannibal’s $58 million debut to overtake the number three record domestic haul for February.

I’ll predict Fifty Shades of Grey gets off to a very healthy start with its legions of mostly female fans. It may not hold up too well in subsequent weekends, but with its smallish $40 million budget, it won’t matter much.

Fifty Shades of Grey opening weekend prediction: $63.1 million

For my Kingsman: The Secret Service prediction, click here:

https://toddmthatcher.com/2015/02/07/kingsman-the-secret-service-box-office-prediction/