February 23-25 Box Office Predictions

Bob Marley: One Love, after a terrific opening well above expectations, looks to make it two weeks in a row atop the charts. Competition comes from Japan’s animated sequel Demon Slayer: Kimetsu no Yaiba – To the Hashira Training, inspirational drama Ordinary Angels with Hilary Swank, and Ethan Coen’s road comedy Drive-Away Dolls. You can peruse my detailed prediction posts on the trio of newbies here:

Demon Slayer: Kimetsu no Yaiba – To the Hashira Training Box Office Prediction

Ordinary Angels Box Office Prediction

Drive-Away Dolls Box Office Prediction

With a A Cinemascore grade, Marley could be loved enough for a mid to high 40s decline in its sophomore outing. That should put it in the low to mid teens and I figure that’ll be strong enough for the gold.

I have Demon Slayer in the runner-up slot just past $10 million (similar to what predecessor To the Swordsmith Village achieved).

The wildcard might be Ordinary Angels. Faith-based titles can often exceed estimates and I wouldn’t be shocked if it rises to above $10 million. My current projection has it in third.

While Marley outperformed predictions, Madame Web got off to a rocky start and a concerning C+ Cinemascore grade. I’m envisioning a mid 60s plummet and fourth place.

Argylle should round out the top five in a close call with Migration. Then there’s Drive-Away Dolls. Despite a reported 2000 theater rollout, promotion has been scant and it might have to settle for seventh behind Migration.

Here’s how I envision the top 7 playing out:

1. Bob Marley: One Love

Predicted Gross: $16.2 million

2. Demon Slayer: Kimetsu no Yaiba – To the Hashira Training

Predicted Gross: $10.5 million

3. Ordinary Angels

Predicted Gross: $8 million

4. Madame Web

Predicted Gross: $5.6 million

5. Argylle

Predicted Gross: $3 million

6. Migration

Predicted Gross: $2.9 million

7. Drive-Away Dolls

Predicted Gross: $2.6 million

Box Office Results (February 16-19)

The affection was evident over Valentine’s Day/President’s Day for Bob Marley: One Love as the biopic (despite so-so reviews) blew away forecasts with $33.6 million from Friday to Monday and $51.5 million since its Wednesday start on Valentine’s Day. That’s way beyond my respective takes of $19.2 million and $28.9 million.

Madame Web got tangled up in bad buzz and poor critical reaction and the financial figures followed suit. Dakota Johnson’s superhero tale made only $15.3 million for the four-day and $26 million since Wednesday. I was more generous at $21.5 million and $30.7 million. As mentioned, look for it to fade rapidly.

Argylle was third with $5.8 million over the long holiday compared to my $4.5 million call. The three-week total is $37 million.

The fourth and fifth place performers were holiday holdovers that I incorrectly had outside of the top five. Migration made $5.3 million to bring its haul to $116 million while Wonka added $4.6 million for $211 million overall.

The Chosen Season 4: Episodes 4-6 was sixth with $3.9 million, not matching my $6.1 million projection. It opened on Thursday so the total is $4.7 million.

Finally, The Beekeeper was seventh at $3.7 million (I said $2.6 million) for $60 million in its coffers.

And that does it for now, folks! Until next time…