July 7-9 Box Office Predictions

After a subpar start, Harrison Ford’s fifth go-round as the iconic fedora clad archaeologist hopes to repeat at #1. The fifth edition of a horror franchise could disrupt that as Insidious: The Red Door swings in. We also have the critically acclaimed raunchy comedy Joy Ride and action pic Sound of Freedom from upstart Angel Studios. You can peruse my detailed prediction posts on the newcomers here:

After a lackluster haul (more on that below), Dr. Jones and company might see a sophomore drop in the low 50s. While the B+ Cinemascore grade exceeds the B that crowds gave predecessor Indiana Jones and the Crystal Skull, it still indicates middling enthusiasm moving forward. My high 20s take does mean a repeat performance atop the charts.

That’s because I have Insidious: The Red Door in the mid 20s. While that’s under the $29 million that The Last Key opened with in 2018, it is still a fine result for the 13-year-old franchise.

The weekend’s wild card is Sound of Freedom. Jim Caviezel’s turn as a vigilante taking on human traffickers is being championed by faith-based and conservative groups. This resulted in a terrific $14 million bounty when it started on July 4th. How it legs out is anyone’s guess and I’m going with a low double digits Friday-Sunday number. That would put it solidly in third.

As for Joy Ride, critics are being kind and the studio is hoping for a Crazy Rich Asians style sleeper hit. The hard R rating could prevent that and my sub $10 million projection puts it in fourth just ahead of animated holdovers Elemental and Spider-Man: Across the Spider-Verse.

And with that, here’s how I foresee the top 6 shaking out:

1. Indiana Jones and the Dial of Destiny

Predicted Gross: $28 million

2. Insidious: The Red Door

Predicted Gross: $25.2 million

3. Sound of Freedom

Predicted Gross: $12.5 million

4. Joy Ride

Predicted Gross: $8.4 million

5. Elemental

Predicted Gross: $8 million

6. Spider-Man: Across the Spider-Verse

Predicted Gross: $7.8 million

Box Office Results (June 30-July 2)

Considering Crystal Skull in 2008 made off with $100 million for its Friday to Sunday portion of a holiday weekend, the $60.3 million for Dial of Destiny is a major letdown for Disney. I wasn’t much more generous at $65.3 million. When it premiered in Cannes over a month ago, its mediocre reaction set the table for a disappointing gross. Perhaps more importantly is that it didn’t play for younger audiences whose reverence for the series isn’t matched by the 40 and up crowd.

Disney/Pixar’s Elemental, after a troubling start, continued to level off nicely in weekend #3. It was second with $12.1 million, in line with my $12.7 million prediction for a three-week $89 million tally.

Spider-Man: Across the Spider-Verse was third with $12 million compared to my $13.5 million estimate. The Sony juggernaut has amassed $340 million.

Jennifer Lawrence’s No Hard Feelings was fourth with $7.8 million (I went higher at $89 million). The ten-day take is $29 million which is fairly decent for a genre that’s struggled in recent times.

Transformers: Rise of the Beasts rounded out the top five with $7.3 million. I incorrectly had it on the outside looking in. The total is $136 million.

Finally, DreamWorks Animation’s Ruby Gillman: Teenage Kraken was a major flop in sixth with only $5.5 million. I was kinder at $7.8 million. With serious kiddie competition, parents opted for leftovers like Elemental and Spidey.

And that does it for now, folks! Until next time…

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