Studios usually don’t roll out movies that they think will scare up huge box office dollars on Halloween weekend and that holds true for 2022. We have the supernatural horror tale Prey for the Devil and the expansions of Till and Tár (both with likely Best Actress Oscar contenders in Danielle Deadwyler and Cate Blanchett, respectively). You can peruse my detailed prediction posts on that trio here:
Devil may round up the most business of the newcomers, but my mid single digits forecast would put it in fourth place behind a trio of holdovers. My take on Till could put it in fifth or sixth position based on how Halloween Ends holds after its massive sophomore frame plummet (more on that below). As for Tár, it’s slated for approximately 1000 venues and my $1.8 million projection leaves it outside of the top five or six.
The top 3 should remain the same with Black Adam having no trouble topping the charts for a second weekend. How far it falls is a better question. With a so-so B+ Cinemascore grade, I foresee a slightly higher dip than the 54% that Shazam! experienced in 2019. If it approaches closer to 60%, a gross in the upper 20s would be the result.
Ticket to Paradise with George Clooney and Julia Roberts slightly surpassed expectations and it should hold well with a 35-40% decrease. The runaway hit Smile should be the fright fest of choice in third place as it continues its meager declines.
And with that, my top 6 take for the spooky close out session of October:
1. Black Adam
Predicted Gross: $28.1 million
2. Ticket to Paradise
Predicted Gross: $10.4 million
Predicted Gross: $6.5 million
4. Prey for the Devil
Predicted Gross: $5.9 million
5. Halloween Ends
Predicted Gross: $4.1 million
Predicted Gross: $3.8 million
Box Office Results (October 21-23)
The DCEU’s Black Adam, with Dwayne Johnson seemingly everywhere promoting it, opened in line with most prognostications at $67 million. That’s a bit above my $64.7 million take and in line with the studio’s Aquaman from 2018. It’s safe to say we haven’t seen the last of the character. As mentioned, this should easily repeat in 1st position this weekend (and the weekend after until Black Panther: Wakanda Forever hits).
Rom com Ticket to Paradise capitalized on its star power for $16.5 million, bettering my prediction of $13.7 million. That’s a needed boost for a genre that’s been struggling in recent years and an older crowd turned out to make the multiplex trek.
Smile continued to make Paramount happy with $8.4 million, a shade below my $9.5 million estimate. At $84 million after four weeks, the low budget pic is barreling toward $100 million domestically.
Halloween Ends went from 1st to 4th with a momentous 80% reduction. At $8 million, the final showdown between Laurie Strode and Michael Myers didn’t match my $10.4 million projection. The two-week total is $54 million as it will fall quite a bit short of the $92 million that predecessor Halloween Kills made.
Lyle, Lyle, Crocodile rounded out the top five with $4.2 million (I said $5.2 million) and $28 million overall.
And that does it for now, folks! Until next time…