Director Daniel Stamm is no stranger to the demonic possession genre as he made The Last Exorcism in 2010. It made just beyond $20 million over a decade ago for its start and spawned a sequel. Lionsgate would thank the heavens for that kind of dough on October 28th with Prey for the Devil, Stamm’s latest. The PG-13 exorcism tale stars Jacqueline Byers as a nun investigating an evil influence. The supporting cast includes Colin Salmon, Christian Navarro, Lisa Palfrey, Virginia Madsen, and the late Ben Cross.
The Halloween weekend is actually not a fertile ground to open new product – scary or otherwise. There have only been three movies that debuted to $20 million or more in the spooky frame: Saw 3D in 2010 ($24 million), Michael Jackson’s This Is It in 2009 ($23 million), and 2004’s Ray ($20 million). In fact, just seven features have topped $10 million.
Another factor not in Devil‘s favor is the abundance of horror offerings in recent weeks such as Barbarian, Smile, and Halloween Kills. The last two could still be doing decent business as October closes.
Add that up and I’m not sure this manages to top double digits. Mid single digits might be more likely.
Prey for the Devil opening weekend prediction: $5.9 million
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For my Tár prediction, click here:
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