Blogger’s Update (08/03): I am revising my projection downward from $8.2M to $5.6M as buzz for Easter Sunday simply hasn’t seemed to pick up since last week.
If it’s early August, it must be Easter Sunday at the box office! Not so much, but that’s the title of the upcoming comedy out August 5th. The film serves as the first major cinematic starring vehicle for Jo Koy, known for his Netflix standup specials. Jay Chandrasekhar, a member of the Broken Lizard troupe that helmed Super Troopers and its sequel, directs. Costars include Jimmy O. Yang, Tia Carrere, Brandon Wardell, Tiffany Haddish, and Lou Diamond Phillips.
Playing a struggling comedian visiting the family for the holiday, Sunday is hoping to book a diverse audience. Koy’s Filipino roots could bring in a demographic underserved at multiplexes.
Early prognoses have this getting past double digits by a slim margin. That sounds doable to me and it could even have the capacity to go higher. I could also see it falling just under that and there’s where I’m currently at.
Easter Sunday opening weekend prediction: $5.6 million
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