Blogger’s Note (09/08): I am downgrading my original estimate from $4.3 million down to just $2.3 million. Simply put, this probably would have been better off going the streaming route.
Sony Pictures is hoping that a young audience will turn out for next weekend’s The Broken Hearts Gallery. The romantic comedy comes from first time director Natalie Krinsky and was originally scheduled for a July release before the COVID-19 pandemic altered the plans. Executive produced by Selena Gomez, it stars Geraldine Viswanathan (best known for Blockers and HBO’s Bad Education) and Dacre Montgomery (Billy from Netflix’s Stranger Things). Costars include Utkarsh Ambudkar, Molly Gordon, and Bernadette Peters.
I’m a bit skeptical that this has any breakout potential. Many similar pics in this genre are based on novels with a hoped for built-in audience. Gallery doesn’t have that advantage or much star power to lure its intended demographic into the multiplex. The best hope for Sony is that this crowd is simply starved for anything to go see.
I don’t believe that’ll be enough to get this over $3 million.
The Broken Hearts Gallery opening weekend prediction: $2.3 million
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