Blogger’s Note (02/12): My estimate has gone up significantly from $38.7 million to $51.8 million
Based on the Sega video game franchise that dates back nearly three decades, Sonic the Hedgehog premieres over the four-day Presidents Day frame next weekend. From first time director Jeff Fowler, the reported $95 million adventure comedy stars James Marsden, Jim Carrey, Tika Sumpter, and Ben Schwartz doing the motion capture work as the title character.
Movies based on video games have had a checkered box office history. This is a genre littered with disappointments from Super Mario Bros. to Double Dragon to Street Fighter to Assassin’s Creed. On the other hand, last summer’s Pokemon entry Detective Pikachu set a best ever opening for such pics with $54 million.
Sonic is certainly a known entity and family audiences could gravitate towards it now that Jumanji: The Next Level and (to a lesser extent) Dolittle are winding down. This is not expected to reach Pikachu levels, but a Friday to Monday haul in the high 30s to low 40s range is anticipated and likely.
Sonic the Hedgehog opening weekend prediction: $51.8 million (Friday to Monday estimate)
For my Fantasy Island prediction, click here:
For my The Photograph prediction, click here:
For my Downhill prediction, click here: