Looking to bring in viewers for the four-day Valentine’s Day/President’s Day frame, the romantic drama The Photograph debuts in theaters this coming weekend. From director Stella Meghie, the pic features Issa Rae, Lakeith Stanfield, Chelsea Peretti, Kelvin Harrison Jr., Lil Rel Howery, and Courtney B. Vance.
The Photograph comes from Will Packer Productions, which has had a series of lower budget hits that include thrillers like No Good Deed and comedies such as Girls Trip and Night School. This genre is somewhat new territory to them.
Three years back, Meghie directed Everything, Everything – a younger skewing romantic tale which took in $11.7 million over three days. I believe a strong African-American audience could get this over that given the extra day of grosses.
The Photograph opening weekend prediction: $17.4 million
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