January 10-12 Box Office Predictions

Fresh off its surprising Best Drama win last night at the Golden Globes, World War I epic 1917 appears to have the benefit of great timing as it opens wide Friday. We have three other newcomers in the mix with the Michael B. Jordan/Jamie Foxx legal drama Just Mercy, Tiffany Haddish/Rose Byrne comedy Like a Boss, and Kristen Stewart led sci-fi horror pic Underwater. You can peruse my detailed prediction posts on the quartet here:

https://toddmthatcher.com/2020/01/01/1917-box-office-prediction/

https://toddmthatcher.com/2020/01/01/just-mercy-box-office-prediction/

https://toddmthatcher.com/2020/01/01/like-a-boss-box-office-prediction/

https://toddmthatcher.com/2020/01/02/underwater-box-office-prediction/

1917 has performed impressively in two weeks of limited release and the awards cred should only help. My projection last week put in the mid 20s and I’ve revised up to low 30s. That would easily put it in first, ending the three-week reign of Star Wars: The Rise of Skywalker. 

Both Mercy and Boss could see grosses in the low double digits to low teens. I do feel both have the potential to over perform. That said, Mercy has lacked the Oscar buzz that 1917 has and Haddish’s previous comedic starring vehicle Nobody’s Fool did so-so with $14 million for its start. As for Underwater, despite a considerable reported budget of $80 million, this looks like a massive flop. My measly $5.4 million estimate leaves it well outside the top five and marks the second costly flop for Stewart in a row after Charlie’s Angels. 

There might be shades of January 2018 happening with two particular holdovers. That’s when Jumanji: Welcome to the Jungle experienced much smaller declines than Star Wars: The Last Jedi and the two films switched positions. I expect that to occur now with The Next Level staying in second and Skywalker falling to third (though I have it about as close as can be).

And with that, my top 6 outlook:

1. 1917

Predicted Gross: $31.8 million

2. Jumanji: The Next Level

Predicted Gross: $17 million

3. Star Wars: The Rise of Skywalker

Predicted Gross: $16.9 million

4. Like a Boss

Predicted Gross: $12.4 million

5. Little Women

Predicted Gross: $10.3 million

6. Just Mercy

Predicted Gross: $9.8 million

Box Office Results (January 3-5)

2020 started off as 2019 closed with Star Wars: The Rise of Skywalker in first. The ninth official episode of the franchise fell over 50% to $34.5 million, right on pace with my $34.4 million prediction. The total stands at $451 million.

Jumanji: The Next Level remained second with a considerably smaller dip at $26.2 million, a bit ahead of my $23.8 million projection. It’s up to $235 million and has another week of non threatening competition until Dolittle arrives.

Little Women had a terrific sophomore hold in third with $13.6 million (I said $12.1 million). The two week tally is $60 million as it seems destined to hit the century mark.

Frozen II was fourth with $11.8 million, in range with my $11.6 million forecast. The Disney behemoth is now at $450 million.

Finally, the year’s first wide release was The Grudge. The horror reboot was a dud with critics and audiences. The latter gave it an unprecedented F Cinemascore grade. Opening in fifth and making $11.4 million, it did manage to top my $10.2 million take. And considering it only cost a reported $10 million to produce, don’t feel too bad for Sony. Based on word of mouth, I expect it to fall off a cliff next weekend.

And that does it for now, folks! Until next time…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.