Arriving smack dab in Hollywood’s version of midsummer is Ari Aster’s Midsommar next week. The horror pic is the filmmaker’s sophomore effort after his critically acclaimed debut Hereditary from last summer. Centered around a pair of couples who attend a mysterious Swedish festival that occurs every 90 years, the creepy flick stars Florence Pugh, Jack Reynor, William Jackson Harper, and Will Poulter.
Like Hereditary, Aster’s follow-up has garnered strong critical reaction with a current Rotten Tomatoes score of 96%. Last June, Hereditary started off with $13.5 million with an eventual $44 million domestic gross. Reviewers liked it more than audiences did and word of mouth suggests that could apply to Midsommar.
It’s out on Wednesday to capitalize on the long July 4th holiday frame. A potential comp could be 2014’s Deliver Us From Evil, another scary title that opened over the same weekend. Evil took in nearly $10 million for the traditional Friday to Sunday period with $15 million when adding Wednesday and Thursday. I’ll say Midsommar falls a bit under those numbers.
Midsommar opening weekend prediction: $7.8 million (Friday to Sunday); $13.2 million (Wednesday to Sunday)
For my Spider–Man: Far From Home prediction, click here:
https://toddmthatcher.com/2019/06/25/spider-man-far-from-home-box-office-prediction/
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