Upstart distributor Aviron Pictures hopes to bring in young romantics this weekend with After. Based on a 2014 novel by Anna Todd, the college set drama casts relative unknowns Hero Fiennes-Tiffin (nephew of Ralph) and Josephine Langford. Jenny Gage directs with costars including Selma Blair, Peter Gallagher, and Jennifer Beals.
As mentioned, Aviron is a new player in the business. Their first effort, 2017 Halle Berry thriller Kidnap, exceeded expectations a bit. Their previous release before this – Serenity – was an embarrassing flop.
This may fall somewhere in the middle. Its approximate 2000 screens is the lowest of the four new releases this weekend. It might be lucky to hit $5 million and probably won’t. That’s nothing special at all, but its budget has to be fairly small.
After opening weekend prediction: $3.7 million
For my Hellboy prediction, click here:
For my Little prediction, click here:
For my Missing Link prediction, click here: