The Pure Flix drama Unplanned hits approximately 1000 theaters this Friday. Based on a true story, the film is focused on Planned Parenthood employee Abby Johnson, who becomes a pro-life advocate. Ashley Bratcher plays the lead role with God’s Not Dead writers Chuck Konzelman and Cary Solomon directing.
This studio that specializes in faith-based efforts has seen its material underperform lately. Titles like Unbroken: Path to Redemption, Little Women, and Indivisible have all fallen under projections in the past couple of years. Unplanned has received some publicity lately due to its R rating (a first for Pure Flix), with some outlets believing that designation is excessive.
Even with that extra attention, I’ll estimate this debuts in the $2-$3 million range.
Unplanned opening weekend prediction: $2.6 million
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