Glass Box Office Prediction

When it debuts over the MLK four-day holiday weekend, M. Night Shyamalan’s Glass will easily break into the number one spot. Questions about its potential ceiling are very real. The superhero thriller mixes the casts of two of the filmmaker’s best known works – 2000’s Unbreakable and 2017’s Split. That means James McAvoy, Bruce Willis, Samuel L. Jackson, Spencer Treat Clark and Anya-Taylor Joy are along for the ride as well as Sarah Paulson joining this cinematic universe. No other movie opens wide against it.

Just over 18 years ago, Unbreakable was Night’s eagerly anticipated follow-up to his breakthrough smash hit The Sixth Sense. Audiences had a mixed reaction at the time, but it managed a five-day Thanksgiving haul of $46 million before a final domestic gross of $95 million. Its reputation has grown in many circles in time. Two years ago, Split served as a major comeback vehicle for the director with a $40 million start as it legged out to $138 million.

I believe the positive response for Split will earn this impressive results. It only helps that it’s still fresh in the minds of audiences, including the ending that set up this picture. Word-of-mouth will determine the rest.

Glass will not shatter this holiday weekend’s record, which is held by American Sniper at $107 million. Earning the #2 honors over MLK should be a breeze as that’s currently held by Ride Along at $48 million.

Prognostications have this nabbing anywhere between $50-75 million from Friday to Monday. I have a hunch the higher end of that range is the route to go.

*On the eve of its premiere, I’m downgrading from $72.1 million to $58.1 million

Glass opening weekend prediction: $58.1 million (Friday to Monday estimate)

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