Blogger’s Note (12/18/18): My estimate has been revised down a bit to a low to mid 30s three-day and low to mid 50s five-day
to Arriving 54 years after its beloved predecessor and with the same awards buzz, Disney unveils Mary Poppins Returns on Wednesday next week. The musical fantasy casts Emily Blunt in the role made famous by Julie Andrews, who won an Oscar as the iconic nanny. Blunt is expected to get a nod as well. Rob Marshall, the man behind 2002 Best Picture winner Chicago and most recently Into the Woods, directs. Lin-Manuel Miranda, Ben Whishaw, Emily Mortimer, Angela Lansbury, Julie Walters, Colin Firth, and Meryl Streep are included in the supporting cast. So is Dick Van Dyke, as an offspring of the role he played in the original.
Though official reviews aren’t out yet, buzz from screenings has been glowing and it’s already popped up on numerous top ten lists and major Academy precursors. The Mouse Factory marketing machine is second to none and anticipation is high. Furthermore, Poppins gets a two-day jump on its Christmas weekend competition, most notably Aquaman and Bumblebee.
It’s worthy of note that many holiday offerings greatly expand their grosses on subsequent weekends and aren’t nearly as front loaded as summer pics. That is probable here as I expect Poppins to experience a long and robust run.
The Wednesday debut probably means it’ll come in second to Aquaman, which opens Friday. I have a strong hunch you’ll see at #1 eventually. One fair comp is last year’s Jumanji: Welcome to the Jungle. It also came out on Wednesday, taking in $36 million for the traditional weekend frame and $52 million when factoring the extra two days. The key number? It legged out to $404 million domestically.
I am counting on a similar track here and estimating it manages to fly a bit higher. I’ll say this reaches high 30s to low 40s from Friday to Sunday and get high 50s with Wednesday and Thursday accounted for.
Mary Poppins Returns opening weekend prediction: $34.8 million (Friday to Sunday); $52.2 million (Wednesday to Sunday)
For my Aquaman prediction, click here:
For my Bumblebee prediction, click here:
For my Second Act prediction, click here:
For my Welcome to Marwen prediction, click here: