Last summer, Bad Moms was a breakout comedy that earned $23 million in its first weekend and went on to gross $113 million domestically. STXfilms has wasted no time in capitalizing with holiday themed sequel A Bad Moms Christmas, which opens next Wednesday. Mila Kunis, Kristen Bell, and Kathryn Hahn are back and this time around it’s their moms joining the mix in the form of Christine Baranski, Cheryl Hines, and Susan Sarandon. Jon Lucas and Scott Moore are back handling directorial duties.
The quick turn-around on this follow-up likely means sequelitis will not creep in. Christmas could well serve as smart counter programming for females to the weekend’s giant release that is Thor: Ragnarok. The Wednesday debut will also give it a bit of a head start.
Due to the five-day roll out, the sequel may not quite match the $23 million achieved in its predecessor’s opening weekend. Yet it may get over that number in the Wednesday to Sunday earnings. I’ll estimate a high teens to low 20s premiere for the traditional weekend with mid to high 20s for the entire frame.
A Bad Moms Christmas opening weekend prediction: $18.7 million (Friday to Monday), $26.2 million (Wednesday to Sunday)
For my Thor: Ragnarok prediction, click here:
https://toddmthatcher.com/2017/10/24/thor-ragnarok-box-office-prediction/
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