Timing is sometimes everything at the box office and that factor could boost Happy Death Day to a lively opening. The pic is essentially a horror version of Groundhog Day with a woman waking on the same day that happens to be the date of her demise. Christopher B. Landon, who last made Paranormal Activity: The Marked Ones, directs with a cast made up of relative unknowns including Jessica Rothe and Israel Broussard.
Death comes from Blumhouse Productions, which specializes in low-budget genre flicks. 2017 has been a very happy year for the studio, with fright pic breakouts Split and Get Out. The budget is reportedly just a teeny $5 million. Regarding its release date, it has the benefit of premiering on a Friday the 13th in October (a good month for the genre). It should also help that It is finally slowing down at multiplexes, so genre enthusiasts may be ready for another horror fix.
High teens to possibly low 20s seems reachable here.
Happy Death Day opening weekend prediction: $20.6 million
For my The Foreigner prediction, click here:
For my Marshall prediction, click here: