Insidious: The Last Key Box Office Prediction

The first new wide release of 2018 is out next Friday when Insidious: The Last Key enters theaters. This is the fourth chapter in the franchise that began in 2011. Like Chapter 3, it’s a prequel to the events of the first two. In other words, no Patrick Wilson or Rose Byrne (the stars of the originals). James Wan, director and 1 and 2, produces with Adam Robitel behind the camera. Leigh Whannell, who’s served as writer for all of them, costars along with Lin Shaye, Angus Sampson, Josh Stewart, and Bruce Davison.

One factor that could assist The Last Key is the absence of horror flicks in the marketplace at the moment. That said, this franchise has been losing its luster. The 2011 original debuted to $13 million but legged out very nicely for its genre with an eventual $54 million gross. The 2013 sequel was the pinnacle with a terrific $40 million opening weekend and $83 million total tally. Chapter 3 in 2015 premiered to $22 million, but ended up as the lowest earner of the series with $52 million. 

I don’t see a compelling reason why part 4 will rebound. For comparison sake, I could see this performing similarly to 2014’s Paranormal Activity: The Marked Ones, which opened in the first weekend of January to just over $18 million. Like this, that was an entry in a franchise whose steam had dissipated. That number seems to be where Key fits best.

Insidious: The Last Key opening weekend prediction: $18.6 million

 

Happy Death Day Box Office Prediction

Timing is sometimes everything at the box office and that factor could boost Happy Death Day to a lively opening. The pic is essentially a horror version of Groundhog Day with a woman waking on the same day that happens to be the date of her demise. Christopher B. Landon, who last made Paranormal Activity: The Marked Ones, directs with a cast made up of relative unknowns including Jessica Rothe and Israel Broussard.

Death comes from Blumhouse Productions, which specializes in low-budget genre flicks. 2017 has been a very happy year for the studio, with fright pic breakouts Split and Get Out. The budget is reportedly just a teeny $5 million. Regarding its release date, it has the benefit of premiering on a Friday the 13th in October (a good month for the genre). It should also help that It is finally slowing down at multiplexes, so genre enthusiasts may be ready for another horror fix.

High teens to possibly low 20s seems reachable here.

Happy Death Day opening weekend prediction: $20.6 million

For my The Foreigner prediction, click here:

https://toddmthatcher.com/2017/10/05/the-foreigner-box-office-prediction/

For my Marshall prediction, click here:

https://toddmthatcher.com/2017/10/05/marshall-box-office-prediction/

Box Office Predictions: January 3-5

The new year at the box office will be rung in with a pretty sturdy horror franchise in the form of Paranormal Activity: The Marked Ones, opening Friday. Unless it greatly doesn’t match expectations, the fifth entry in the series should open atop the charts with the rest being filled by holiday leftovers. You can find my detailed prediction post on The Marked Ones here:

https://toddmthatcher.com/2013/12/29/paranormal-activity-the-marked-ones-box-office-prediction/

Christmas holdovers usually fall in the 30s to low 40s during the first weekend of the next year and I expect we’ll see that occur here. My predictions reflect Disney’s Frozen having one of the lower declines which should allow it to remain at #2 while The Hobbit: The Desolation of Smaug should end its three-week reign at number one and fall to third. I expect American Hustle and Anchorman 2 to round out the top five. This means Martin Scorsese’s The Wolf of Wall Street should drop out of the top five in its second weekend. While it had a healthy debut (grossing $34 million over five days), audiences were polarized by it, evidenced by its weak C Cinemascore average.

And with that, my predictions for the top six at the box office during weekend #1 of 2014:

1. Paranormal Activity: The Marked Ones

Predicted Gross: $26.8 million

2. Frozen

Predicted Gross: $19 million (representing a drop of 33%)

3. The Hobbit: The Desolation of Smaug

Predicted Gross: $16.2 million (representing a drop of 44%)

4. American Hustle

Predicted Gross: $13.1 million (representing a drop of 33%)

5. Anchorman 2: The Legend Continues

Predicted Gross: $12.5 million (representing a drop of 38%)

6. The Wolf of Wall Street

Predicted Gross: $11 million (representing a drop of 41%)

This would be a great time to remind you of the website www.boxofficeace.com – where you can make your own predictions on the opening weekends of new box office entries. This week would be a fantastic time to start (only takes a sec to set up profile) because the competition begins anew with 2014 rolling in. On the site, you can compete against me and see if you can make box office predictions better than yours truly.

And there you have it! Check by Saturday for early updates on the blog’s Facebook page and Sunday with final results!