Box Office Predictions: August 5-7

The first weekend of August at theaters brings us two new films. One is among the most eagerly anticipated movies of the summer. The other finds Kevin Spacey reincarnated into the body of a cat.

They are Suicide Squad, the DC Comics gathering of super villains (including Will Smith, Margot Robbie, and Jared Leto as The Joker) that looks to be a box office juggernaut and Nine Lives, the aforementioned Spacey/kitty cat pic. You can peruse my detailed prediction posts on each here:

Warner Bros. has to be feeling pretty confident with their Squad goals. My prediction for it puts it at the 15th highest domestic opening of all time and it has a legit chance at ruling the box office charts for the entire month of August.

As for Nine Lives, I’m predicting it falls just under double digits for a sixth place showing. As for holdovers, Jason Bourne will likely lose more than half its audience in weekend #2 while the drop for Bad Moms may not be quite as pronounced. Moms may stay put at third with Star Trek Beyond slipping to fourth and The Secret Life of Pets rounding out the top five (though those two could swap spots).

And with that, a top 6 predictions for the weekend:

  1. Suicide Squad

Predicted Gross: $144.3 million

2. Jason Bourne

Predicted Gross: $27.1 million

3. Bad Moms

Predicted Gross: $12.1 million

4. Star Trek Beyond

Predicted Gross: $10.8 million

5. The Secret Life of Pets

Predicted Gross: $10.6 million

6. Nine Lives

Predicted Gross: $9.8 million

**At press time, here are the results for my poll on the newbies:

Suicide Squad

52% believe my prediction is “Just About Right”

37% believe my prediction is “Too High”

11% believe my prediction is “Too Low”

Nine Lives

43% believe my prediction is “Just About Right”

37% believe my prediction is “Too High”

20% believe my prediction is “Too Low”

Box Office Results (July 29-31)

Matt Damon’s return as Jason Bourne brought audiences in to the tune of $59.2 million – a solid opening that didn’t match my estimate of $67.6M. While the star’s last turn as the title hero in 2007 performed better with $69M out of the gate, this is still a hefty enough debut to warrant further franchise entries.

Star Trek Beyond fell precipitously in its sophomore frame with $24.7 million for second, under my $28.5M prediction for a two-week take of $106M. The third Trek pic in this particular franchise will easily be the lowest grosser thus far and puts into question its viability going forward (and… beyond).

Bad Moms had a good start in third with $23.8 million, a bit below my $26M projection. As mentioned above, it may not fall too hard next weekend to remain in third.

The Secret Life of Pets was fourth with $18.9 million (above my $16.4M forecast) for a $296M total. A less successful animated feature – Ice Age: Collision Course – was fifth in weekend 2 with $10.9 million (I said $10.1M) for an overall gross of $42 million. Sleeper horror hit Lights Out was sixth, earning $10.8 million in its second weekend (I said $10.6M). It has also made $42 million so far. Ghostbusters was seventh in its third weekend with $10.1 million (a touch under my $11.2M projection) for a $106M total.

YA tech thriller Nerve performed fairly well in an 8th place debut with $9.4 million over the traditional weekend and $15.4 million since its Wednesday roll out – slightly below my respective estimates of $10.8M and $16.3M.

Rounding out the top ten: Finding Dory in ninth with $4.3 million (I said $4.5M) for a $469M haul and The Legend of Tarzan in tenth with $2.4 million (I was over with $3.6M) for a $121M total.

Outside the top ten, Woody Allen’s Cafe Society expanded nationwide and placed 12th with $2.3 million. I said $2.3M! So we’ll end on that high note!

That’s all for now – until next time…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.