Ghostbusters Box Office Prediction

One of the biggest summer 2016 mysteries will be answered next weekend when the Ghostbusters reboot hits theaters. 32 years after the original became a smash hit (with a less beloved sequel that followed five years later), the Columbia Pictures property is a hopeful franchise yet again. This follows years (decades in fact) of rumors about the comedic paranormal team making a return to the big screen. A third go round with the original cast never materialized, so the series has undergone a makeover with Paul Feig taking over directorial duties and a female ghostbustin’ cast donning the iconic uniforms.

Like they did in 1984 – the Ghostbusters have a strong “Saturday Night Live” connection consisting of frequent host Melissa McCarthy and current and former cast members Kristin Wiig, Kate McKinnon, and Leslie Jones. Chris Hemsworth takes over secretarial duties in the part made famous by Annie Potts. OG ‘Busters Bill Murray, Dan Aykroyd, and Ernie Hudson (along with Sigourney Weaver and Potts) are said to cameo.

This is the fourth collaboration between Feig/McCarthy. They’re previous pics (Bridesmaids, Heat, Spy) have grossed $169M, $159M, and $110M, respectively. This is a whole new ball game that comes with a different set of expectations, however. For starters – the budget is a reported $154 million with a studio likely hoping for a domestic haul in the $200 million range.

That could be a challenge. The word of mouth for Ghostbusters has not been overwhelmingly positive and underwhelming trailers had a little something to do with it.  The first trailer even earned headlines for being the most disliked trailer in YouTube’s history. Buzz aside, it’s been marketed relentlessly in recent weeks.

The release poses a whole bunch of questions that won’t be answered until its opening: will younger viewers turn out for a franchise that’s laid dormant for nearly 30 years? Will the negative trailer reaction greatly hinder its potential? If and when the Stay Puft Marshmallow Man returns, is it the same one from the original or his offspring?

Ghostbusters, even with the lengthy time passed between entries, is still a massive brand name and the name alone should get it to a $40 million opening. How much above that number seems to be the real question. I’ll predict that it falls just under $50M in the opening weekend. How it plays out in subsequent weekends will answer the question for the studio as to whether those grosses make them feel good.

Ghostbusters opening weekend prediction: $47.3 million

For my The Infiltrator prediction, click here:

https://toddmthatcher.com/2016/07/06/the-infiltrator-box-office-prediction/

 

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