Three new films open this Halloween weekend and I have every one of them debuting to below $10 million. They are: Bradley Cooper drama Burnt, zombie comedy Scouts Guide to the Zombie Apocalypse, and Sandra Bullock political comedy/drama Our Brand Is Crisis. You can peruse my detailed individual prediction posts on each here:
After the downright embarrassing performances of some of last week’s newbies (much more on that below), I’m not even supremely confident that putting each of these new entries in the $7-9 million range is correct, but we shall see.
**blogger’s update: due to the previously unknown knowledge that Scouts Guide is only opening on 1500 screens, I am downgrading my $8 million estimate to just $4.2 million
As for the top spot, it could continue to be a battle between The Martian and Goosebumps and my estimates reflect a photo finish. Bridge of Spies, in its third weekend, should continue its small declines from week to week.
And with that, we’ll do a top five projections for what should be a sluggish frame before Spectre and The Peanuts Movie roll out the following weekend:
Predicted Gross: $11.2 million (representing a drop of 28%)
2. The Martian
Predicted Gross: $10.8 million (representing a drop of 31%)
Predicted Gross: $8.9 million
4. Bridge of Spies
Predicted Gross: $8.1 million (representing a drop of 29%)
5. Our Brand Is Crisis
Predicted Gross: $7.8 million
Box Office Results (October 23-25)
Well, I thought it might be an unpredictable weekend and was it ever! Not too often that my #1 pick comes in seventh and my #4 pick finishes on top, but that’s exactly what happened.
Ridley Scott’s The Martian climbed back into the #1 position with $15.7 million, ahead of my $12.5M projection to bring its fine total to $166M in four weeks.
Last weekend’s champ Goosebumps fell to second with $15.5 million, under my $17.8M estimate for a two week tally of $43M. As mentioned above, I expect this and The Martian to duke it out for box office supremacy once again this weekend.
Bridge of Spies was third in weekend two with $11.3 million, on target with my $11.9M projection for a $32M total.
The first newcomer of five lackluster debuts belonged to Vin Diesel’s The Last Witch Hunter, taking in just $10.8 million compared to my $15.8M prediction. Poor reviews and a blah marketing campaign didn’t help.
Animated holdover Hotel Transylvania 2 was fifth with $8.8 million (I said $7.6M) for a current $148M haul.
In sixth was Paranormal Activity: The Ghost Dimension with $8 million (as opposed to my $9.7M projection). The latest and reportedly final entry in the franchise went out with a whimper, partly due to its low number of screens due to controversy about it debuting on VOD in just two weeks. This caused several theater chains to boycott it. While this opening is certainly soft, it is worth noting that it had the highest per screen average of anything in the top ten.
The big surprise of the weekend was the performance of Danny Boyle’s Steve Jobs, which came with sizzling Oscar buzz. I predicted it would win the weekend with $19.6 million, but it stumbled with a seventh place showing at $7.1 million – obviously way less than expected. Jobs will hope for small declines over subsequent frames as the studio hopes it can possibly play well into awards season.
Guillermo del Toro’s dud Crimson Peak was eighth in its sophomore frame with $5.6 million (I said $6.1M) for a lackluster $22M gross.
Positions nine and ten belonged to holdovers that I didn’t predict would be there – The Intern with $3.7 million and Sicario with $2.8 million. Their respective grosses stand at $64 and $39M.
That’s because two other new flicks had disastrous debuts. Bill Murray’s critically reviled Rock the Kasbah made just $1.4 million compared to my extremely generous $7.8M estimate and the live-action version of 80s cartoon Jem and the Holograms posted a pathetic $1.3 million (I said $4.1M). That’s good for respective 13th and 15th position debuts. Ouch.
And that’s all for now, my friends! Until next time…