Box Office Predictions: March 20-22

For the second weekend in a row, a big budget blockbuster geared towards the female audience will likely dominate a B action movie with Liam Neeson connections. YA sequel Insurgent comes out a year following its predecessor Divergent and I have it debuting to even bigger numbers. The Gunman comes from the director of Neeson’s Taken and stars Sean Penn. The wild card newbie is faith based drama Do You Believe?, which could carry on the recent tradition of these types of pics premiering with larger than anticipated results. You can find detailed prediction posts on all three newcomers here:

https://toddmthatcher.com/2015/03/14/insurgent-box-office-prediction/

https://toddmthatcher.com/2015/03/14/the-gunman-box-office-prediction/

https://toddmthatcher.com/2015/03/14/do-you-believe-box-office-prediction/

As you can see, I expect Insurgent to easily top the charts. Disney’s live action Cinderella retelling should be #2 after its very strong rollout this past weekend (more on that below). I anticipate it’ll drop in the mid 40s range.

I have Do You Believe? posting healthier numbers than The Gunman, which has been the victim of some pretty brutal reviews so far. The underperforming Liam Neeson thriller Run All Night should round out the top five after its muted opening this last weekend.

And with that, my top five predictions for the weekend:

1. Insurgent

Predicted Gross: $62.1 million

2. Cinderella

Predicted Gross: $36.9 million (representing a drop of 45%)

3. Do You Believe?

Predicted Gross: $12.3 millon

4. The Gunman

Predicted Gross: $6.8 million

5. Run All Night

Predicted Gross: $5.6 million (representing a drop of 49%)

Box Office Results (March 13-15)

Well, call me the belle of the ball this weekend! Disney’s Cinderella got off to a terrific start with $67.8 million. My prediction? $67.8 million! Holla!! Female audiences turned out in droves for the acclaimed feature. Having a short film from the Frozen team airing before it probably didn’t hurt either.

The news was not near as good for Liam Neeson as Run All Night stumbled with just $11 million, a little short of my $12.1 million. Reviews were OK but having this arrive so soon after Taken 3 was probably a misstep.

Kingsman: The Secret Service was third and it’s posted solid holds from week to week. I incorrectly had its outside the top five but it earned $6.2 million to boost its current cume to $107 million.

Focus and Chappie each made $5.7 million for fourth and fifth, right around my respective projections of $5.6 million and $6.1 million. The Will Smith caper has made a middling $43 million while Chappie stands at a weak $23 million. The Second Best Exotic Marigold Hotel was sixth with $5.6 million, in line with my $6 million estimate. It’s made $18 million through two weeks.

And that will wrap it up for now…. Until next time!

 

 

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