Arriving over a decade after its predecessor, The SpongeBob Movie: Sponge Out of Water hopes to bring in family audiences and fans of the TV show when it opens Friday. If successful, it may end the three week run of American Sniper atop the box office and outdo the performance of the highly touted Jupiter Ascending.
The voice cast from the popular Nickelodeon program is paired with Antonio Banderas and Slash from Guns & Roses (?). With Paddington having made the bulk of its money, there is an opening for family entertainment that SpongeBob aims to fill. 2004’s The SpongeBob SquarePants Movie debuted to $32 million before earning $85 million domestically.
I don’t believe the sequel will quite reach those heights, but a debut in the high 20s certainly seems feasible.
The SpongeBob Movie: Sponge Out of Water opening weekend prediction: $27.8 million
With a gargantuan reported budget of $175 million, Jupiter Ascending hits theaters Friday and hopes to end the current three week reign of American Sniper. It might be a tall order. Written and directed by Andy and Lana Wachowski who brought us the innovative Matrix in 1999 and its sequels, Jupiter’s science fiction roots could bring in fans of the directors’ work.
Yet that hasn’t worked out too well in the past decade. The Wachowskis follow up features both posted disappointing results domestically. 2008’s heavily hyped Speed Racer managed only $18.5 million in its premiere while 2012’s Cloud Atlas opened to just under $10 million.
I have found the trailers and TV spots for Jupiter a bit curious as it’s underplayed the fact that Channing Tatum is the star. Costars include Mila Kunis, Eddie Redmayne, and Sean Bean. Reviews have yet to publish, but my guess would be mixed notices at best.
The question to me is whether Jupiter Ascending can clear $20 million out of the gate. It was originally planned for a summer 2014 opening, but pushed back with the typical excuse of needing more time for special effects shots. I do believe it will just surpass $20M, but not by much and that additional time away from a plum summer slot won’t make much difference.
Jupiter Ascending opening weekend prediction: $20.9 million
For my prediction on The SpongeBob Movie: Sponge Out of Water, click here:
JC Chandor’s A Most Violent Year was once looked at as a potential awards contender, but it didn’t quite pan out. The crime thriller set in early 1980s New York City has been a hit with critics (it boasts a 91% rating on Rotten Tomatoes). Yet it received exactly zero Oscar nominations.
The cast is filled with familiar faces including Oscar Isaac, Jessica Chastain, David Oyelowo, and Albert Brooks. The picture has performed decently in limited release and expands nationwide tomorrow on a fairly low 818 screens. It’s difficult to see this breaking through and certainly Academy Awards nods would’ve assisted. The studio should feel great if this manages $5 million out of the gate, but I don’t see it happening.
A Most Violent Year opening weekend prediction: $3.4 million
The final weekend of January at the box office should bring an easy three-peat for Clint Eastwood’s American Sniper. Three newbies make their way to the screen: the found footage sci-fi pic Project Almanac, Kevin Costner interracial drama Black or White, and murder mystery The Loft. You can peruse my individual prediction posts on each here:
American Sniper continues to confound all expectations and, as mentioned, should easily steamroll all competitors.
Almanac appears to have the best chance to do decent business and I don’t expect much out of the other two. In fact, I have the latter two films debuting at seventh and eighth place.
As for holdovers, current #2 The Boy Next Door should suffer the furthest drop in its sophomore frame. Paddington and The Wedding Ringer should stay in the top five while Oscar hopeful The Imitation Game is experiencing very small drop-offs and could top both Black or White and The Loft.
Two important factors to keep in mind that could effect the box office this weekend: The Super Bowl and the aftermath of a massive winter storm expected to pound the East Coast. Both could trend my predicted numbers downward.
And with that, we’ll do a Top 8 for this weekend:
1. American Sniper
Predicted Gross: $42.1 million (representing a drop of 34%)
2. Project Almanac
Predicted Gross: $16.4 million
3. Paddington
Predicted Gross: $7.7 million (representing a drop of 37%)
4. The Boy Next Door
Predicted Gross: $7.5 million (representing a drop of 49%)
5. The Wedding Ringer
Predicted Gross: $6.7 million (representing a drop of 41%)
6. The Imitation Game
Predicted Gross: $6 million (representing a drop of 14%)
7. Black or White
Predicted Gross: $5.6 million
8. The Loft
Predicted Gross: $4.8 million
Box Office Results (January 23-25)
The cultural and financial phenomenon that is American Sniper continued to keep jaws on the floor in its second weekend of wide release. Dropping just 28%, it grossed $64.6 million – well above my $50.4M projection. That’s the eight largest sophomore frame in box office history. The Best Picture nominee has grossed $200.4M so far and should easily surpass $350M with $400M being a possibility. That means it is likely to end up as the largest grosser that was released in 2014 (in limited release, for awards consideration), passing The Hunger Games: Mockingjay – Part 1. Unreal.
The Jennifer Lopez thriller The Boy Next Door debuted solidly with $14.9 million – on par with my $14.7M prediction. Considering its low-budget, this is a fine debut for the poorly reviewed flick.
Paddington was third with $12.2 million – in line with my $12.6M estimate. The children’s pic has earned $39M at press time. The Kevin Hart comedy The Wedding Ringer earned fourth with $11.3 million, just under my $12.1M projection. It too has amassed a decent $39M so far.
The failure of two newcomers (we’ll get to that in a second) allowed Taken 3 to place fifth with $7.4 million with a total of $75M. I did not have it predicted in the top five. Same goes for The Imitation Game which was sixth with $6.9 million and has earned $60M (making it the second highest grossing Best Picture nominee after Sniper).
The George Lucas produced animated pic Strange Magic stumbled with a debut of only $5.5 million for seventh place. I gave it too much credit and estimated an opening of $8.6M.
Then… Mortdecai. Johnny Depp suffered a colossal bomb as the critically drubbed comedy placed eighth with a pathetic $4.2 million (under my $7.4M estimate). The star clearly needs to start picking better projects as his recent resume is littered with duds that include Dark Shadows and Transcendence.
And that’ll do it for now, folks! And remember… should you need to conduct a super secret business meeting this week, go see Mortdecai and you’ll probably have the theater to yourselves. Until next time…
Kevin Costner is certainly pumping out the movies and this Friday comes Black or White, an interracial drama that finds the actor trying to maintain custody of his granddaughter. Octavia Spencer and Anthony Mackie costar. The small budget pic premiered last fall at the Toronto Film Festival to mixed reviews. It was released in limited fashion in December for an Oscar qualifying run which didn’t pan out whatsoever.
The film stands at a meager 38% on Rotten Tomatoes and it’s hard to imagine this gathering much buzz. Additionally it’s being released on a relatively low 1500 estimated screens. It has been quite some time since Costner had drawing power at the box office and Black or White should be in line for a minor debut.
Black or White opening weekend prediction: $5.6 million
The thriller The Loft, out Friday, may be the definition of a January dumping ground picture. Both Warner Bros and Universal chose against distributing it. The low budget murder mystery was filmed three and a half years ago and collected dust on the shelf and the marketing campaign has been lackluster.
Even though it features recognizable faces like Karl Urban, James Marsden, Prison Break’s Wentworth Miller and Modern Family’s Eric Stonestreet, it’s almost surprising the eventual distributor Open Road didn’t choose to go the direct to VOD route. I don’t see much room for The Loft to gain much traction this weekend.
Paramount Pictures and MTV Films are hoping to squeeze more mileage of the found footage genre with Project Almanac, out Friday. The pic stars a cast of unknowns and centers around the discovery of a time machine.
Shot for a meager reported budget of $12 million, the studios are wishing for a similar result to what Chronicle did three years ago around the same time frame. That found footage release managed a terrific $22 million out of the gate. I’m not as confident that Almanac will generate the same heat. Yet I will predict it grosses mid to high teens, which should be solid enough for a #2 showing behind the American Sniper juggernaut. In doing so, it would easily make its budget back in one weekend.
Project Almanac opening weekend prediction: $16.4 million
Three new movies take on the daunting task of attempting to unseat the box office juggernaut that is American Sniper. They are the Jennifer Lopez thriller The Boy Next Door, Johnny Depp comedy Mortdecai, and George Lucas produced 3D animated pic Strange Magic. You can find my individual prediction posts on each here:
We’ll cut right to the chase here: not a one of them has a chance of taking on Sniper. I look for Lopez’s flick to appeal to a female audience and generate the best debut among the newbies that should be good enough for a #2 opening. As for Magic and Mortdecai, neither look to make much of a dent.
As mentioned, the jaw dropping opening of American Sniper should mean it easily retains its top spot. Both Paddington and The Wedding Ringer premiered solidly and I look for them to be right behind Door in their second weekends. If either Magic or Mortdecai fail to perform even up to my meager expectations, it could mean Taken 3 remains in the top six as it should gross around $7 million in its third weekend.
And with that, estimates for this weekend’s Top 6:
1. American Sniper
Predicted Gross: $50.4 million (representing a drop of 43%)
2. The Boy Next Door
Predicted Gross: $14.7 million
3. Paddington
Predicted Gross: $12.6 million (representing a drop of 33%)
4. The Wedding Ringer
Predicted Gross: $12.1 million (representing a drop of 41%)
5. Strange Magic
Predicted Gross: $8.6 million
6. Mortdecai
Predicted Gross: $7.4 million
Box Office Results (January 16-18)
This weekend, Clint Eastwood’s American Sniper became a cultural phenomenon. No one saw a gross this huge coming as it performed similar to what a superhero summer tent pole would earn. It took in $89.2 million over the Friday to Sunday portion of the weekend (I predicted less than half of that at $40.6M). For the long MLK weekend, it made $107 million. Unreal. Clearly the combination of critical acclaim, Oscar nominations, and highly effective trailers and TV spots did the job.
The Kevin Hart comedy The Wedding Ringer had a sturdy second place opening at $20.6 million, however it was below my $29.4M estimate. Over the four-day it made $24 million.
The children’s bear tale Paddington took in $18.9 million from Friday to Sunday, under my $22.3M projection. The well-reviewed pic amassed a pleasing $25.4M over the four day portion of the weekend.
Taken 3 dipped to fourth in its sophomore frame with $14.7 million, under my $17.1M prediction. The action sequel stands at $65 million at press time.
Selma was fifth in its second weekend in release with $8.7 million – not matching my generous $12.5M estimate. I thought the MLK holiday might assist a little more in bumping its grosses, though it’s worth noting that yesterday’s holiday gave the pic its largest single day during its run. It’s earned $31M so far.
Finally… Blackhat. Oh boy. The Michael Mann directed thriller with Chris Hemsworth bombed placing 10th with a pathetic $3.9 million. I predicted $13.6M. Oops. The heavy competition, weak reviews, and middling marketing campaign sunk this project, which reportedly cost $70M. Blackhat easily qualifies as the first enormous failure of 2015.
In case you didn’t notice, everything but Sniper grossed less than I figured. It’s no accident. Sniper unquestionably had an effect on the viability of the other releases and Sniper‘s debut will definitely rank as one of the box office top stories of this year.
He may not be involved in 2015’s most anticipated film that carries on the franchise he started, but George Lucas is credited with coming up with the story for Strange Magic, out Friday. The 3D animated musical fantasy comes from LucasFilm and features the voices of Alan Cumming, Evan Rachel Wood, Kristen Chenoweth (who also appears in this weekend’s The Boy Next Door), Maya Rudolph, and Alfred Molina.
Competition for family audiences is there with the well performing Paddington entering its sophomore frame. The marketing campaign for Strange Magic has been rather quiet and it doesn’t help that the story isn’t based on a well known property. Nor does it have the trusted Disney or Pixar moniker.
All that considered, I’ll predict this doesn’t even reach a double digit debut out of the gate.
Strange Magic opening weekend prediction: $8.6 million
In recent years Jennifer Lopez has become known more for American Idol than her once stellar film career. This Friday, she headlines the psychological thriller The Boy Next Door and it could be primed for a healthy opening. Costars include Ryan Guzman, Kristen Chenoweth and John Corbett. Rob Cohen, director of XXX and the original Fast and Furious flick, is behind the camera.
The Boy Next Door could benefit from a decent female audience turnout. Its reported tiny budget of only $4 million virtually assures profitability. Reviews aren’t likely to be on its side, but that shouldn’t matter a whole lot. I envision this performing on a similar scale to The Call, Halle Berry’s thriller which debuted with a higher than expected $17 million nearly two years ago. That means Jenny from the Block could double the grosses of Johnny (Depp) from Mortdecai this weekend.
The Boy Next Door opening weekend prediction: $14.7 million
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