The thriller The Loft, out Friday, may be the definition of a January dumping ground picture. Both Warner Bros and Universal chose against distributing it. The low budget murder mystery was filmed three and a half years ago and collected dust on the shelf and the marketing campaign has been lackluster.
Even though it features recognizable faces like Karl Urban, James Marsden, Prison Break’s Wentworth Miller and Modern Family’s Eric Stonestreet, it’s almost surprising the eventual distributor Open Road didn’t choose to go the direct to VOD route. I don’t see much room for The Loft to gain much traction this weekend.
The Loft opening weekend prediction: $4.8 million
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