Tag: Box Office Results

October 15-17 Box Office Predictions

Jamie Lee Curtis is back battling Michael Myers in Halloween Kills while Ridley Scott’s medieval drama The Last Duel with Matt Damon, Ben Affleck, Jodie Comer, and Adam Driver also debuts. These are the new offerings in the mid October frame as No Time to Die enters its sophomore frame following a less than expected start. You can peruse my detailed prediction posts on the fresh offerings here:

Halloween Kills Box Office Prediction

The Last Duel Box Office Prediction

It has been two straight weeks of me either grossly underestimating (Venom) or significantly overestimating (Die) the newbies. So let’s see what happens with Halloween, shall we? I’m going with a low to mid 40s take and that would be well under the $70M+ that its 2018 predecessor made (Kills is curiously available for streaming on Peacock). Of course, given my October track record, watch it make $60 million or more. I gotta get something on the money in October though… right??

As for The Last Duel, the less than anticipated haul for 007 was further evidence that pictures geared toward older viewers continue to struggle. With scant awards buzz, I’m projecting Duel barely gets to double digits and that should mean a fourth place showing.

Back to Bond. 2015’s Spectre dropped 52% in its second frame and I see no reason why Craig’s finale wouldn’t dip about the same. Venom may fall in the mid 50s in weekend 3 with The Addams Family 2 rounding out the top five with the smallest decline (mid to high 30s) of the bunch.

Here’s how I see the top 5 looking:

1. Halloween Kills

Predicted Gross: $41.2 million

2. No Time to Die

Predicted Gross: $25.8 million

3. Venom: Let There Be Carnage

Predicted Gross: $14.1 million

4. The Last Duel

Predicted Gross: $10.4 million

5. The Addams Family 2

Predicted Gross: $6.6 million

Box Office Results (October 8-10)

Well, we all get carried away sometimes. The fantastic premiere for Venom and the hoopla surrounding Craig’s swan song got me thinking No Time to Die was capable of achieving a COVID era best start of $94.1 million. I was dead wrong. Die managed just the fourth best output of its star’s five features. The $55.2 million debut didn’t approach the vicinity of Skyfall ($88 million), Spectre ($70 million), or Quantum of Solace ($67 million). Only Casino Royale‘s $40 million fell under it. Theories will abound. Was six years (COVID delays were abundant) too long a break? Perhaps. As mentioned, it likely didn’t help that older moviegoers are still seemingly reluctant for a multiplex engagement. Die‘s saving grace is overseas grosses in line with expectations. Yet it’s hard to spin the fact that the 25th 007 adventure came in at the absolute lowest range numbers that prognosticators foresaw.

Venom: Let There Be Carnage was second with $31.7 million, not quite hitting my $33.7 million estimate. The $141 million ten-day tally is very impressive as it looks to reach $200 million by the end of its domestic run.

The Addams Family 2 took in $10.1 million in its second weekend, ahead of my $9.2 million projection for $31 million overall.

Shang-Chi and the Legend of the Ten Rings was fourth with $4.3 million (I said $3.4 million) and it’s up to $212 million.

Finally, The Many Saints of Newark crumbled after its weak beginning. The $1.4 million gross (I went with $1.8 million) brought its puny earnings to $7 million.

And that does it for now, folks! Until next time…

October 8-10 Box Office Predictions

Blogger’s Note (10/06): I have revised my No Time to Die prediction from $104.1 million down to $94.1 million, which would still set a COVID era record.

After the absolutely fantastic and record breaking performance of Venom: Let There Be Carnage, James Bond looks to set his own high mark this weekend with the 25th 007 adventure No Time to Die. You can peruse my detailed prediction post on it here:

No Time to Die Box Office Prediction

Daniel Craig’s fifth and final contribution to the storied franchise has been climbing up with my estimates. Early last week, I figured it would do $72.1 million (good for second in the series after the $88 million achieved by Skyfall). By Friday, I went with $84.1 million. Following what Tom Hardy’s superhero sequel did, I am now figuring this will be the first Bond feature to debut north of $100 million.

There are potential obstacles. It certainly has a longer runtime than Venom. We would be in new territory for this franchise with a gross that enormous. That said, no one foresaw the Venom follow-up hitting $10 million more than its predecessor. I also believe the hoopla surrounding Die being Craig’s swan song (and the solid reviews) will only help.

The original Venom fell 56% in its sophomore in October 2018 to $35 million. Competition this time around is steeper and I do believe a 60% or more dip is certainly possible (thought it could continue to confound expectations).

After a decent debut, The Addams Family 2 will be third and I’d look for a drop in the mid 40s range (similar to its predecessor from 2019). Shang-Chi and the Legend of the Ten Rings should hold the 4 spot with The Many Saints of Newark (after a subpar showing) in the 5 position.

Here’s how I envision the chart playing out:

1. No Time to Die

Predicted Gross: $94.1 million

2. Venom: Let There Be Carnage

Predicted Gross: $33.7 million

3. The Addams Family 2

Predicted Gross: $9.2 million

4. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $3.4 million

5. The Many Saints of Newark

Predicted Gross: $1.8 million

Box Office Results (October 1-3)

I’m pretty sure the number $58.7 million is going to haunt me for awhile. That’s what I said Venom: Let There Be Carnage would gross out of the gate and, umm, I was a little low. As mentioned, the Tom Hardy sequel set a pandemic era best haul with a cool $90 million (topping the $80 million of part 1 and the COVID times best $80 million achieved by Black Widow). I think it’s safe to say get ready for part III as champagne corks are popping over at Sony.

The Addams Family 2 couldn’t come close to the $30 million start of part 1, but it wasn’t expected to. The $17.3 million output is right in line with the best of expectations and slightly ahead of my $16.6 million projection.

Shang-Chi and the Legend of the Ten Rings was third with $6.1 million (I was higher at $7.6 million) for $206 million total. It’s the first pic to reach the double century milestone domestically since COVID.

Sopranos prequel The Many Saints of Newark was a theatrical dud at just $4.6 million for fourth. I went considerably north of that with a $8.6 million projection. Look for this to fade fast as HBO hopes its Max subscribers stream it on their service.

Dear Evan Hansen tumbled badly in weekend 2 with $2.4 million. Again I was generous with $4.2 million. That’s a troubling 67% decline after a weak opening and the tally is $11 million.

And that does it for now, folks! Until next time…

October 1-3 Box Office Predictions

An October filled with potential heavy hitters begins Friday with the release of Venom: Let There Be Carnage, Tom Hardy’s sequel to the 2018 comic book blockbuster. We also have spooky animated sequel The Addams Family 2 and Sopranos prequel The Many Saints of Newark. You can peruse my detailed prediction posts on the trio here:

Venom: Let There Be Carnage Box Office Prediction

The Addams Family 2 Box Office Prediction

The Many Saints of Newark Box Office Prediction

One thing seems certain: the September long reign of Shang-Chi and the Legend of the Ten Rings will cease with the arrival of Venom. I don’t envision it approaching the $80 million premiere achieved by its predecessor, but a high 50s forecast has it ruling the roost.

The two other newbies are also both available for home viewing (Addams for general rental, Newark on HBO Max). Addams should have no trouble snapping into the 2 spot. I’m projecting it earns a little more than half of the original’s $30 million.

Newark is a bit of a head scratcher. It stands to reason that many Sopranos devotees may have a Max membership and simply choose to view from their couch. I’ll say it gets close enough to double digits to just outdo Shang-Chi in its fifth frame (though it could be close).

After a muted debut, Dear Evan Hansen should drop in the low to mid 40s for a fifth place showing.

Here’s how I see the top 5:

1. Venom: Let There Be Carnage

Predicted Gross: $58.7 million

2. The Addams Family 2

Predicted Gross: $16.6 million

3. The Many Saints of Newark

Predicted Gross: $8.5 million

4. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $7.6 million

5. Dear Evan Hansen

Predicted Gross: $4.2 million

Box Office Results (September 24-26)

As anticipated, Shang-Chi made it a September clean sweep as it remained #1 for the fourth weekend and became the highest grossing domestic earner of the COVID era. With $13 million (I overshot at $14.9 million), the impressive take is $196 million.

The musical drama Dear Evan Hansen couldn’t get most critics or crowds on its side. It underperformed with $7.4 million, falling shy of my $8.6 million prediction. Its A- Cinemascore rating could mean small declines ahead, but fans of the Broadway show may have already rushed to view it (just not as many as the studio hoped).

Free Guy was third with $4.1 million compared to my $4.5 million projection and it’s up to $114 million.

Candyman placed fourth with $2.5 million. My guess? $2.5 million! Total is $56 million.

Clint Eastwood’s Cry Macho rounded out the top five in its sophomore frame with just $2 million (I said $2.8 million) for $8 million overall.

And that does it for now, folks! Until next time…

September 24-26 Box Office Predictions

Marvel’s Shang-Chi and the Legend of the Ten Rings looks to make it a clean sweep at #1 for the month of September this weekend. The only competitor standing in its way is Dear Evan Hansen, the adaptation of the hit Broadway musical. You can peruse my detailed prediction post on it here:

Dear Evan Hansen Box Office Prediction

The fact that Hansen is garnering mixed reviews has me questioning whether it reaches double digits. I’m guessing no and that should put it in the runner-up position behind Rings, which may only drop in the low 30s.

Holdovers will populate the rest of the five as we await some potential October behemoths starting with Venom: Let There Be Carnage and continuing with No Time to Die, Halloween Kills, and Dune.

Until then, expect a rather quiet end to this month at multiplexes. Here’s how I envision the top five:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $14.9 million

2. Dear Evan Hansen

Predicted Gross: $8.6 million

3. Free Guy

Predicted Gross: $4.5 million

4. Cry Macho

Predicted Gross: $2.8 million

5. Candyman

Predicted Gross: $2.5 million

Box Office Results (September 17-19)

Shang-Chi steamrolled the rest of the weak competition in its third frame with $21.6 million. That’s just above my $20.1 million projection as the MCU juggernaut has amassed $176 million thus far with $200 million easily in its sights.

Free Guy dipped a scant 9% for second place in its sixth weekend with $5 million (I said $4.2 million). It has crossed the nine digit mark at $108 million.

The weekend’s top newcomer was Clint Eastwood’s Cry Macho with a ho-hum $4.4 million compared to my more generous $6.4 million estimate. Perhaps its intended older demographic opted to view it on HBO Max or, with its mixed reviews, not at all.

Candyman was fourth with $3.5 million, holding up better than my $2.6 million take. Total is $53 million.

Keeping with the horror theme, Malignant dropped 50% in its sophomore weekend with $2.7 million. That’s decent for its genre and it’s generated plenty of chatter (good and bad) that might have assisted in a curiosity factor. In two weeks, it’s made $9 million. I incorrectly had it outside the top five.

That’s because Gerard Butler’s latest action thriller Copshop (despite a decent critical response) tanked with only $2.3 million in sixth. I went with $4.5 million.

And that does it for now, folks! Until next time…

September 17-19 Box Office Predictions

**Blogger’s Note (09/16): I am revising my prediction for The Eyes of Tammy Faye. It appears to be in more of a limited release than I anticipated so my estimate goes from $3.4 million to $1.7M. That puts it outside of the top five and allows Candyman the five spot.

A trio of newcomers are out Friday, but none stand much of a chance at dethroning Marvel’s sizzling Shang-Chi and the Legend of the Ten Rings. We have Clint Eastwood’s Cry Macho, Gerard Butler’s action thriller Copshop, and the Jessica Chastain led biopic The Eyes of Tammy Faye. You can peruse my detailed prediction posts on each here:

Cry Macho Box Office Prediction

Copshop Box Office Prediction

The Eyes of Tammy Faye Box Office Prediction

I’m not projecting any of the newbies will hit double digits, but I’ll say Eastwood’s latest comes closest. I’m hedging a bit since Macho will stream on HBO Max. However, it should make enough to overshadow Copshop (though Butler has over performed in the past).

The Eyes of Tammy Faye is a tricky one since there’s no screen count available at press time. The pic is garnering Oscar buzz for Chastain. My estimate could fluctuate. For now, I have it in a battle with Free Guy for the four spot.

As mentioned, Shang-Chi should have no issue making it three weeks on top. A low 40s drop might put it just over $20 million.

And with that, my take on the top 5:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $20.1 million

2. Cry Macho

Predicted Gross: $6.4 million

3. Copshop

Predicted Gross: $4.5 million

4. Free Guy

Predicted Gross: $4.2 million

5. Candyman

Predicted Gross: $2.6 million

Box Office Results (September 10-12)

It was a glorious weekend for Shang-Chi as it achieved the best sophomore frame of any feature during COVID. The MCU blockbuster took in $34.7 million, a tad below my $36.4 million prediction. The ten-day is up to an impressive $144 million. While Rings fell short of Black Widow‘s pandemic era best start, it held up considerably better for the follow-up.

Free Guy was second with $5.5 million as it crossed the century mark at $101 million. My projection? $5.5 million!

Despite plenty of internet chatter over the weekend due to its wild twists, James Wan’s horror flick Malignant stalled with audiences (though many may view it on HBO Max). It was third at $5.4 million, falling under my $7.6 million take.

Candyman held the four spot at $4.7 million (I said $5.1 million) as its made $47 million.

Jungle Cruise rounded out the top five with $2.3 million (I was right there at $2.4 million) and it sails in with $109 million overall.

And that does it for now, folks! Until next time…

September 10-12 Box Office Predictions

In the immortal words of Lloyd Christmas: I was way off! I’m speaking of the marvelous performance of Marvel’s Shang-Chi and the Legend of the Ten Rings, which smashed the Labor Day weekend all-time record. We’ll get to that in a second. The major release this weekend is James Wan’s latest horror offering Malignant. My detailed prediction post on it can be found here:

Malignant Box Office Prediction

There’s arguably been an over saturation in the market lately for scary pics. Malignant doesn’t seem to have much heat, but I have to give the reminder that this genre often over performs. I’ll still go with under $10 million and that would be good for second place.

Back to Shang-Chi. The acclaimed 25th MCU entry claimed the second highest COVID era debut (barely behind the other Marvel premiere from 2021 – Black Widow). Scarlett Johansson’s stand-alone title fell a steep 68% in its sophomore frame. I don’t foresee that occurring with Shang-Chi. With an A Cinemascore grade and it not being available on Disney Plus, a mid 50s dip seems more likely as it could foreseeably be #1 for the entire month of September.

Here’s how I see the top 5 shaking out:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $36.4 million

2. Malignant

Predicted Gross: $7.6 million

3. Free Guy

Predicted Gross: $5.5 million

4. Candyman

Predicted Gross: $5.1 million

5. Jungle Cruise

Predicted Gross: $2.4 million

Box Office Results (September 3-6)

Mark it down as one of my incorrect forecasts ever. I thought the challenges facing Shang-Chi (COVID and the fact that big movies don’t really come out at this time of year) meant a $58.9 million four-day gross. Whoops. Try $94.6 million! Its $75 million traditional three-day take, as mentioned, is just after the $80 million that Widow made. Simply put, this is another testament that theatrical only can still be a moneymaking venture and that’s music to industry ears. To put it in perspective, the previous Labor Day record was 2007’s Halloween at $30 million. Rings tripled that and then some.

On the flip side, I was a little too generous to the holdovers. Candyman earned $12.5 million in its sophomore frame (a bit under my $13.4 million projection). The horror sequel/reboot, after its better than expected start, is up to $41 million.

Free Guy was third with $11.2 million (I said $14.2 million) and it’s made $94 million as it hurls towards the century mark.

PAW Patrol: The Movie sat in the four spot with $5.3 million compared to my $6.7 million prediction. Tally is $31 million.

Rounding out the top five was Jungle Cruise with $5.1 million. Once again, I went with more at $6.9 million. It has sailed off with $106 million.

And that does it for now, folks! Until next time…

September 3-6 Box Office Predictions

The Labor Day weekend brings us the 25th MCU entry with Shang-Chi and the Legend of the Ten Rings. It should have no trouble dominating the charts over the holiday, but it could also hit the lowest mark (or close to it) as far as openings go for the vaunted franchise. You can peruse my detailed prediction post on it here:

Shang-Chi and the Legend of the Ten Rings Box Office Prediction

Every single Marvel entry has debuted in first place and this will certainly be no different. The Incredible Hulk holds the distinction of smallest start with $55 million. With the extra Monday factored in, my high 50s projection gets Rings just past it. My estimate would also give it the lowest traditional Friday to Sunday beginning.

Could my take be underestimating its potential? Absolutely. Reviews are solid and word-of-mouth should be strong. However, it may have a slight disadvantage due to unfamiliarity of its characters. We are in strange territory for Disney’s most valuable series. Labor Day is usually a time when studios do not release would-be blockbusters. Prior to this, the highest earner premiering picture over the weekend was 2007’s Halloween at $30 million. I wrote all about that here:

Shang-Chi and the Legend of the Labor Day Box Office

One thing that is rather consistent over Labor Day is that the summer holdovers tend to hold steady. In fact, many increase their haul from the previous late August frame. I expect this to hold true for the family fare – Free Guy, PAW Patrol: The Movie, and Jungle Cruise. 

Candyman had a sweet opening (more on that below) and I don’t anticipate it losing 50% of its audience or more like most horror titles do. That is primarily due to the holiday. It could fall to the low teens. If so, it could find itself in a battle for #2 with Free Guy and Ryan Reynolds may have the slight edge. The four spot could be close between Patrol and Cruise. 

With all that, here’s how I have the Friday to Monday Labor Day box office shaking out:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $58.9 million

2. Free Guy

Predicted Gross: $14.2 million

3. Candyman

Predicted Gross: $13.4 million

4. Jungle Cruise

Predicted Gross: $6.9 million

5. PAW Patrol: The Movie

Predicted Gross: $6.7 million

Box Office Results (August 27-29)

Moviegoers were ready to call out the name Candyman again as the sequel/reboot opened at the most generous end of prognoses at $22 million. That bests my $17.3 million forecast. Nearly hitting its $25 million budget out of the gate, Universal has something to buzz about today. It also made history as Nia DaCosta is the first black woman to direct a #1 debuting feature.

Free Guy was runner-up after two weeks on top with $13.1 million, right on pace with my $13 million prediction. The total is $78 million as it zooms toward the century mark.

PAW Patrol: The Movie was third with $6.6 million (I said $6.1 million) for a decent two-week tally of $24 million.

Jungle Cruise took fourth with $5 million compared to my $4.6 million take. The Disney adventure is perched at $100 million and it’s no accident that the studio announced its sequel today.

Don’t Breathe 2 rounded out the top five with $2.8 million, on target with my $2.7 million projection. The horror sequel has made $24 million overall.

And that does it for now, folks! Until next time…

August 27-29 Box Office Predictions

The month of August closes with the return of a familiar name in horror… just don’t say it five times. Nearly three decades after the original buzzed into theaters, the sequel/reboot Candyman is the sole new release this weekend. You can peruse my detailed prediction post on it here:

Candyman Box Office Prediction

I’m going with a mid to high teens estimate with the caveat that this genre can over perform. I wouldn’t be shocked to see this fly a bit higher, but I’ll stick with my guns for now. That should be enough for a #1 start. If it doesn’t meet expectations, that could allow Free Guy to spend a third frame atop the charts after its remarkable hold this past weekend (more on that below).

With no new product, holdovers should all slide a spot. That means the top five should be bookended by fright fests with family fare in the middle. Here’s how I think it will look:

1. Candyman

Predicted Gross: $17.3 million

2. Free Guy

Predicted Gross: $13 million

3. PAW Patrol: The Movie

Predicted Gross: $6.1 million

4. Jungle Cruise

Predicted Gross: $4.6 million

5. Don’t Breathe 2

Predicted Gross: $2.7 million

Box Office Results (August 20-22)

PAW Patrol: The Movie managed to bring the kiddos out and slightly outdid most forecasts. The new films catering to adults were all dogs.

Yet the headline of the weekend belonged to Free Guy as it remained in first with $18.5 million. That’s considerably better than my $13.9 million prediction. The Ryan Reynolds sci-fi comedy displayed the best sophomore hold we’ve seen all summer with just a 35% drop. We have become accustomed to seeing most titles plummet 50% or far more. That brings Guy‘s take to an impressive $58 million and its inclusion in the $100 million club seems assured. I wrote more about its earnings over the weekend here:

Free Guy Makes Them Pay

Paw Patrol: The Movie easily took second position with $13.1 million. The big screen rendering of the Nickelodeon show surpassed my $10.8 million projection.

Jungle Cruise was third with $6.3 million (I said $5.9 million). With $92 million overall, it’ll hit nine digits in short order.

The rest of the top five were returnees that I didn’t have slated to be there. Don’t Breathe 2 was fourth with $5 million. The fall of just over 50% in its second weekend is quite good for a horror flick and it’s made $19 million. Respect rounded out the top five with $3.7 million for a tally of $15 million.

And now for the trio of debuts that largely went unnoticed. The Protege was seventh with $2.9 million. I went with $4.7 million. In 8th place was The Night House with $2.8 million. I was a tad more generous at $3.1 million. And most embarrassingly, Hugh Jackman’s Reminiscence was the huge dud (considering its budget) as it placed 9th at $1.9 million. I said $6.8 million. Clearly audiences weren’t buying what was being sold with all three of these offerings.

And that does it for now, folks! Until next time…

Shang-Chi and the Legend of the Labor Day Box Office

Quick! Tell me everything you remember about the 2009 rom com All About Steve? Search that memory! My guess is not much. It stars Sandra Bullock and Bradley Cooper and it’s certainly not what most moviegoers remember about the two actors from that particular year. To be fair, they both hit career milestones 12 years ago. Bullock won an Oscar for The Blind Side. Cooper became a household name that summer in The Hangover. 

All About Steve won some awards as well. Not the kind that gets bragged about. The pic took home two Golden Raspberry trophies for Worst On Screen Couple and for Bullock as Worst Actress. Its Rotten Tomatoes score stands at 6%. And it’s largely a forgotten blip on the filmographies of two accomplished performers.

Yet it does currently stand at #10 when it comes to biggest Labor Day openings in box office history. That’s because Labor Day weekend has traditionally not been a time for studios to release hoped for blockbusters. In normal times, that frame is generally seen as one in which the summer season is winding down and the fall projects are gearing up. It’s kind of an in between time.

The distinction for highest premiere over the holiday belongs to 2007’s Halloween (the reboot by Rob Zombie). It made $30 million out of the gate.

When you get down to Steve in tenth, the take is a mere $14 million for the four-day gross. There’s other pics you might have conveniently forgot about on that list. How about the ping pong comedy Balls of Fury with George Lopez and Christopher Walken? It’s #8 (also with $14 million). There’s the musical doc One Direction: This Is Us which is perched in fourth with $18 million. Jeepers Creepers and its sequel both make appearances.

Why the Labor Day history lesson? Because Disney is about to go against the grain and release their newest Marvel Cinematic Universe product in what has usually been a quiet time.

Shang-Chi and the Legend of the Ten Rings opens September 3rd and hopes to blow away Halloween‘s current record. It should have no problem doing just that. However, it also risks having the designation of being the MCU’s smallest opener. The current mark belongs to The Incredible Hulk at $55 million.

Current projections have Rings doing about $50 million for the Friday to Monday frame. It may certainly exceed that and early word-of-mouth is encouraging (my official prediction will be up on Tuesday or Wednesday). Unlike Black Widow, the house that Mickey built is not making Rings simultaneously available for a $30 fee on Disney Plus.

There’s a case to be made that the 25th MCU flick faces challenges no other has. Black Widow had the advantage of a well-known character at the center. That helped propel the stand-alone entry to an $80 million bow as COVID continues to be a hindrance to earning power. Shang-Chi introduces a whole new group of players to this multi-billion cinematic universe. That didn’t hurt Guardians of the Galaxy or Black Panther, but they both had sizzling buzz leading to their unveilings.

So what will be talked about more in two weeks? The nearly certain record Rings will accomplish with its record Labor Day haul? Or the possibility that it sets a low mark for its practically never miss franchise? One thing is clear: Machete will drop down to spot 10 in all-time Labor Day beginnings. And there will nothing to see in the top ten about All About Steve.

Free Guy Makes Them Pay

As uncertainty regarding the box office continues amidst COVID concerns, there has been one undeniable bright spot in the dog days of August. That would be Shawn Levy’s Free Guy starring Ryan Reynolds and its apparent second weekend grosses only puts an exclamation on the point.

The sci-fi family comedy surprised the film community originally with better than expected reviews (82% on Rotten Tomatoes). It continued to do so when it exceeded projections with a robust $28 million debut. Most forecasts ranged from the high teens to low 20s (my own was $21 million).

Yet perhaps the most encouraging sign are reports of its sophomore frame grosses. Free Guy will easily remain #1 with a projected drop around 40%. That should put it at approximately $17 million with an overall domestic take in the mid to upper 50s. With sturdy word-of-mouth, the Fox property seems destined to cross the $100 million mark stateside. The studio is already lining up a sequel. For context, that should be stronger than the second weekend for Jungle Cruise (which opened larger… more on that below).

Why is this somewhat unanticipated? To put it simply, Free Guy is performing in frame #2 much the same way it would without a pandemic. The few blockbusters of the season have experienced huge falls in their second outings and Free Guy is bucking that trend. Black Widow tumbled 68%. The Suicide Squad crashed at 71%. Even the aforementioned Jungle Cruise took a 55% dip.

What do all three of those titles have in common? That trio was available simultaneously on Disney Plus (Widow, Cruise) or HBO Max (Squad). Free Guy can be streamed only in the theater. With its positive audience reaction (it has an A on Cinemascore), moviegoers are proving that a title can have staying power if it’s: 1) good and 2) just in theaters.

This is a rare piece of good news for multiplexes in an industry starving for it. There are three other offerings this weekend aimed toward adults: Reminiscence, The Protege, and The Night House. All are headed toward meager starts outside of the top five. The other newbie is PAW Patrol: The Movie and it looks to slightly exceed expectations with around $12-$13 million (it’s also streaming on Paramount+).

So will studios adjust to Free Guy‘s solid performance? It could be a mixed bag. First, they might have to feel they have a product as pleasing as what Mr. Levy and Mr. Reynolds have created. Just yesterday, Universal Pictures announced they are keeping their animated sequel The Addams Family 2 in theaters but also making it available via streaming on the same say. On the other hand, Disney is keeping the next MCU adventure Shang-Chi and the Legend of the Ten Rings only in cineplexes for 45 days starting Labor Day weekend. That might be the biggest test we have seen thus far for the theater only experiment.

Is Free Guy an anomaly or proof that if you build it only in theaters… they will come? We may need some more samples before studios make more decisions that favor theater chains.